Domestic appliances foreign name on the name affix "foreign" it? - Appliances soil Foreign, foreign brand home appliances - home appliances industry-hc360 HC Network

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60 years ago, few people within the lingua franca of the world how much

Home Appliances custom paperweight

Although nylon lanyards

Refrigerator

,

Air conditioning

,

Washing machine

Have been born, even helpful on, without exception, are all foreign brands. China, just liberated, the people has still a problem, you can say, on the eligibility of foreign appliances do not even worship.



30 years ago, China was the implementation of reform and opening up, the first group of rich people begin to enjoy life, home appliances, without exception, these appliances are all foreign brands, imported goods. Although the Chinese also have their own appliances, but concentrated in the radio (then married to the "three switch to a ring," one of the four pieces), the more Uncle Zhao sketch interpretation of home appliances is the flashlight. However, after 30 years of development, "foreign brand" of the title has become a product of history, and will gradually be eliminated.



Foreign brands into Languishing



Reform and opening up of imports to China's "foreign brands" with high quality homage to the Chinese consumers. That period, as long as marked "leaving the country", all owned by a Chinese mad rush to show off. Even foreign people wearing jeans were left off the rest. It was fashionable word, "the moon in the round than the Chinese." At that time people can see how "Worship."



But now, with the global consumer market is mature and rational, more and more foreigners have to give up the minds of people "foreign brand", to select the Chinese brand. The reason is that more and more foreigners know: With the integration of the global economy, the Chinese people as a "foreign brand" products many of which are "Made in China." Therefore, the Chinese people in mind "foreign brand" in the eyes of foreigners has not "foreign" was.



Example, Apple IPHONE

Mobile

Swept the world, products just in the U.S. soon, there are many Chinese consumers become IPHONE users, but this phone is not "American-made", but a typical "made in China." If consumers of "Made in China" and IPHONE as a "foreign brand", is somewhat far-fetched.



Have a foreign name is "foreign brand"?



Then, "Made in China" of foreign brands is not what "foreign brand"? Experts believe that: "foreign brand" concept is outdated, then the discussion has no sense. Because of the global market integration has brought the biggest change to the brand that the brand has no borders, there would be no distinction both inside and outside, there is only "global brand" and "non-global brand" distinction.



Expert opinion has also been confirmed. According to latest statistics from the Ministry of Commerce in 2008, now 500 in addition to a handful of production companies do not invest in China, the 95% of China as their production base, by way of joint venture or OEM OEM for "Made in China, global consumption" operations. Therefore, these Chinese-made foreign brands so that consumers recognize: Domestic appliance paste leaving the country name is not really "foreign brand" the. So, to continue the brand "Ocean of sub-soil" is meaningless.



However, China still a small number of groups leaving the country willing to take the brand is called the foreign brands. For example, Siemens refrigerator bought in Chuzhou Yangtze refrigerator, or with the original equipment and staff for production, but the refrigerator labeled "Siemens" name, the result becomes the eyes of people, "foreign brands." Lenovo's ThinkPad computer is at "Japan Design, Made in China", Chinese people confused association can be called a "domestic brands."



Can be seen, not so than "Made in China," but there are no "foreign name." Refrigerator on the Yangtze, "Siemens" name is "foreign brand" Lenovo ThinkPad computer designed by Westerners, or people can be the eyes of domestic brands. Thus, there are foreign name is the views of foreign brands has exposed people blindly Worship of consumer psychology.



Foreign brands are not all reliable



Fact, is the real foreign brands, nor is "high quality" synonymous.

Into a strong economic rebound in consumer appliances recovery channel - Suning Appliance, Washing Machine - Network Appliance Industry-hc360 HC

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Golden Week,

Suning condom manufacturer

, 11 golden week "Golden Week" has always been anxious all industries of business competition, this year's consumer electronics market in the policy-driven, business activities, both driven by sales cycles earlier than last year. Move one stocking on Super Ning Guoqing total of 20 million, a record high, the higher degree of market activity and more than 100 first-line brand entirely in cash in the form of stock purchases in place. herbal aphrodisiac



"Golden Week" has always been anxious all sectors of business competition, this year's consumer electronics market in the policy-driven, business activities, both driven by sales cycles earlier than last year. Reporter learned from Suning Appliance, September 26 will be officially launched from the National Day promotion, the original 8-day holiday period was stretched into 13 days of promotional period. Ling Guosheng, vice president of Suning Appliance, from the view of market conditions in recent years, home appliances the price system has been maintained for a long period of steady state, this will be the National Day National Day 2007, Su Ning, following the first store opened in Pudong, the nearly 2 years, the largest and longest cycle in a large-scale price cuts, consumers are naturally the best period to buy home appliances.

Promote economic rebound rebound



Appliance business competition "white hot" state further intensified promotional activities started earlier than last year, grabbing share. All brand, without exception, start out early to market promotion.



Strong second half recovery in consumer appliances, has been practice in the off-season market in August as a strong reaction occurred. Suning

Sell

Data reflect early August to mid-September, up more than 50%, the scale of growth of more than 100%, reflecting the strong sales market continued to recover fully. Lingguo Sheng believes that there are a few household appliance market, strong market outlook incentives: "The state subsidy policy is a major factor in consumption,

Bringing home appliances

,

Energy

Subsidies, trade-in implementation of projects that benefit other countries, directly stimulate consumer buying. "6,7 months of this year double the national and local policies to stimulate energy-saving air-conditioning subsidies for the consumption boom. August subsidies mid-TM to the implementation of just over a month in Shanghai, attracting more than 10 million users intention to redeem .

TV

, Refrigerators, washing machines, redemption ratio is very high, respectively 51%, 17%, 14%, as strong sales growth momentum. In addition, the upstream industry chain this year, the real estate industry's "big, early Spring," there is also a driving factor in the direct purchase of home appliance packages.



Suning push the market move up the five initiatives



In Shanghai Shopping Festival, led by the business frequently moves, pulled up consumer sentiment. Many innovative ideas, input real

Marketing

Measures have been introduced, businesses, business promotion turns on stage to become the largest market this year, Aspect. Ling Guosheng with five key words sum up the focus of this National Day Marketing: stocking, lower prices, never want, credit assistance, trade-in.



Move one stocking on Super Ning Guoqing total of 20 million, a record high, a higher degree of market activity and more than 100 first-line brand entirely in cash in the form of stock purchases in place.



Step 2, in the promotion, the total none other resources on over 2 million, is this year's "51" more than twice, 15% -40% of the price cuts will be staged the whole category. 40-52 inch interval of large-screen flat 25% price cut on the door three large-capacity refrigerator will cut prices more than 15%, large capacity

Washing Machine

Fell 20%, nearly 15% price cut air conditioning, plus a 10% renewal state subsidies, the average total intensity of 30%.



Step 3, in the popular event, Su Ning devaluation "a million housing fund to kindly willing to", to the pumping one million housing fund. Rated heavyweight sweepstakes this year, business linkage promotion of the country will be paying back the principal as the first prize.



Step 4, Suning will be the third launch of "Power consumption of commercial banks and enterprises" activities. Last year in December, this year in May, "30 shopping" model banks directly stimulate consumption of home appliances credit rose nearly 5-fold, while Suning proportion of the plate as much as 85%.



Step 5, expansion of the TM to

Service

Team, for the rapid expansion of the "TM" needs, Suning, two logistics bases and simultaneously start the recovery of 58 outlets, additional logistics vehicles and staff, special services, renewal during the National Day shopping crowd, on recycling capacity will reach 5,000 Taiwan, and meet the demand.

Huang Guangyu: Looking for "real estate and retail," the best balance - Huang Guangyu, Gome, real estate - HC Network Appliance Industry

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jvc projection television

th50px60u panasonic

 

"Retail + property" in that pattern for Huang Guangyu can not evade the reality is: how to handle the investment of the temperature, find the real estate and retail the best balance between



Hand, the retail real estate other hand. Both resource allocation and use of complementary investment needs to practice for Huang Guangyu balancing.



Huang is the opportunity to capture a good businessman. From the sale started to build China's largest home appliance

Home appliance chain

Enterprise, then grasp

Retail

The concept of the official opening, so that

States United States

Electric backdoor listing in Hong Kong Capital Markets and quickly high cash. In this way, then holding large amounts of cash into a high profile to be seen as "profiteering" and

Real estate

Industry.



For those who lack a good cash flow

Private enterprise

, The current state of the macro-control policy has become a heart disease. And Huang Guangyu shot but chose this time, listed by way of bills get high, the fierce shot.



Real estate is a high input, high risk industry, but has a strong cash flow of Gome Huang Guangyu so easy battle. He need not worry about bank loans, because every day the cash in the bank account on the bank could not wait to Xianpinaifu to the richest man in China to lend.



According to statistics, in 2004 sales of 23.88 billion yuan Gome, if 30 days to pay suppliers and product accounts monthly turnover of one calculation, Gome in the bank account each month on at least two billion yuan in cash.



Gome Huang Guangyu indirectly from investment in real estate who received financial support, which is Huang Guangyu inroads into the real estate industry at this time, the biggest bargaining chip.



But yields declined in real estate reality, the short-term liquidity to the retail business long term investment in real estate, during which a huge hidden risks. If the real estate investment can not recover in time, will then drag Huang Guangyu of the home appliance chain business.



Link Wong Real Estate Complex



Huang Guangyu, chairman and president of Gome, from scratch, after 18 years of bloody hard work, has created a wealth of myth. From a former small traders to today's richest man, Huang Guangyu of different versions of the legend. But the different versions, the same is Huang Guangyu of the real estate "soft spot."



A long period of time, Huang Guangyu has been "stay the edge in real estate." After 1993, Huang Guangyu and his brother split, big brother to do real estate, yellow I sell appliances.



1996 onwards, Wong Kwong Yu started to engage in real estate, so the first item Beijing Pengrunjiayuan, but it was only completed in 2001. Because he will be the main energy and resources on the retail business, in a sense, it made him miss the easiest to make money in real estate a few years.



Huang Guangyu acknowledged Eagle did miss a good chance a few years ago, is short of some items, but he believes that the opportunity is still present. Of Chinese accession to WTO, coupled with Beijing won the right to host the Olympics, promising that he convinced the real estate.



Gome shares by virtue of previous reduction of 2.569 billion Hong Kong dollars cash for his shortage of funds in many real estate companies, banks continued to tighten lending, "before 'state 8', after seven ministries jointly issued a document" focus on suppressing time to win the opportunity.



Thus, yellow once again trying to replicate in the real estate Gome success.



This time extraordinary your opinion of the country the U.S. home ownership, is Huang Guangyu, a holding by the new real estate development company. China Eagle in the original has its own real estate company based on the Eagle property, why is the new home of a country the United States? Quite a lot of the trade speculation, the reporter had made a total company level, are not exactly the answer, more consistent rhetoric is "the establishment of the single-country U.S. home buyers, but also to strengthen the integration of real estate resources. Gome Eagle real estate and home industry will have their own development and planning and design. "

Huang Guangyu

but apparently this new company, has invested heavily, has plans for 30 million dollars, 50 billion enclosure spending plan for 2006 and China's real estate market and strong long-term goals of 15, outlines ambitious real estate appliances predators.