Case of State Responsibility competitive brands to win the United States to market - the country the United States, appliances, chain - HC Network Appliance Industry

China Suppliers


Responsibility Competition Power Case II States United States Electrical appliances to Brand Services to win market Problem How to form a brand service?





Solutions Gome "Rainbow Service" services based on the three core brand values into "worry", "personality" and "family" service three series.
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1. "Green" worry-free "service


Worry-free shopping: famous into the stores: strict "3C certification", "Three


Package Regulations "and other industry regulations prescribed by the State to ensure product quality worries.





Not satisfied with the returned: Customers are not satisfied within 7 days of the goods can be returned or replacement, 15 days can be a replacement.





Price worries: States United States a lower price point: Customers can enjoy in the United States than other countries





Shopping 1% of commodity prices. Worry complaints: Complaints to accept a one-stop customer complaints Gome "first responsibility" and after-sales service for the customer to solve the problem, definitely not shirk to third parties. Rainbow Services Hotline, committed within the 800 phone ring more than three connected, ten minutes back, with the fastest speed for the customer to solve the problem. At the same time opening an e-mail, the service channel monitoring cards complaints. Complaints prizes.





Sale worry: Xianhangpeifu, goods purchased in the States United States recognized due to quality problems or caused during service in the enjoyment of personal and property losses, Gome customers Xianhangpeifu. UNPROFOR manufacturers, factories and countries to implement double-US joint Warranty





Insurance Of goods sold lifetime maintenance, worry-free merchandise service.


2. Blue "family" service


Create a family store, Welcome to send warm object, comfortable shopping environment, careful to store the temperature and noise of environmental management, makes the full enjoyment of shopping. Service initiative to provide customers with professional friendly





Shopping guide Services for the elderly, young, pregnant, disabled customers accompanied shopping service. Customers in the country after the United States to buy big-ticket goods to customers within seven days of service to track 100% return visit.





Responsible for the establishment of family ties Desk: Customer complaints reception, product consulting, Shopping guide services, Returns process,





Gift Packaging (Limited to products of small household appliances), free easy medicine cabinet, reading glasses, sewing kit,





Broadcasting Search, valet chauffeur services (taxi), and other customer needs.


Large appliances free delivery, free in lifting service.


Air conditioning Free services: technical advice, home design, delivery, installation, commissioning, playing air hole, and maintenance of knowledge





Train , Fluoride once a year free charge, one year free maintenance once a year free transfer machine.





Computer Free services: technical advice, delivery, installation, commissioning, hardware failure within one year free warranty, the main components within two years free warranty, free hardware upgrade program to provide free family





Wiring Program. Fever Theater free services: technical advice, home design, delivery, installation, commissioning, provision of family wiring program.





3. Red "personalized service"





Implementation of the membership, a country the United States member of the United States has a national integration, you can enjoy a number of free services and concessions. Convenient off-site shopping and online shopping, customers in the area of the country the U.S. can enjoy shopping mall payment of any regional country the U.S. National Mall off-site delivery, enjoy guaranteed all. To provide customers Jiu Jiadian recovery, renewal services. The various services on the U.S. part of the country to supervise the constructive comments of customers, countries the United States will give a certain return.

Comments: Suning Appliance difficult to gain acceptance into the B2C - Suning, Gome - household appliances

China Suppliers


< BR> After


Huang Guangyu


Age three wheeler parts


Gome brembo brake pads


, Has been the convergence of many domineering, and the country has struggled in the U.S.


Suning


Electrical, and finally be relieved. However, Suning Appliance is the status quo is not the main, this is not, Suning recently been high-profile outgoing message into the B2C.


<BR> The news, there are two levels of content. First, Suning Appliance, announced early in July to 2 August, opened in Nanjing, Shanghai, Beijing,


Shenzhen


And Guangzhou, the net purchase of 32 cities


Service


, During which the 32 cities of the consumer, can log on Suning Online Shopping Mall for shopping; where shoppers through online banking better prices than available, it can also receive an additional 20 yuan of cash vouchers. Second, there is that Baidu and Suning Appliance today signed a strategic cooperation agreement, under the agreement, Baidu will be in the future for the Suning Appliance existing B2C businesses to search for the core package of solutions.


<BR> Based on the above two sources, the relevant parties to come to the conclusion Suning into B2C. In my opinion, this conclusion may be premature under, Suning really into the B2C, is questionable. First of all, from the first level of content, the Suning but in July to early August, in 32 cities, engaging a network of channel marketing activities only, while the use of the network as a carrier, but if this as evidence of Suning will enter B2C It seems a little less Kaopu; Secondly, from the second level of content, the Suning and Baidu's co-operation is a greater tradition of home appliances


Sell


Enterprise search engine


Marketing


Attachment, the so-called "package solution" and the purchase of keywords is not much fundamental difference between the concept of playing it.


<BR> So, I think, just by virtue of the above information, we speculated that Suning to do B2C, somewhat arbitrary and executives. Of course, I do not deny the possibility of Suning into B2C, because, according to the report, in June 2009 investor relations conference, Zhang Jindong, chairman of Suning Appliance question in response to investor once said: Online Shopping Mall is the company the next time one of the most important business strategy, Suning is developing a B2C background system, the latest shopping site will be launched later this year. Also, Suning's network sales attempts, in 2007 had begun, at which time, Suning, and China Telecom announced a strategic cooperation megaupload, full of "offensive" home network share market opened in the megaupload platform "Suning Appliance," Channel , consumers can log on to buy the site, such as


Air conditioning


, TV, small appliances and other types appliances. Although I do not know of that Suning and Megaupload cooperation, effectiveness, however, this can be seen, Suning sales channels for the network, has been the heart are miss.


<BR> Well, we just assume that Suning will be officially, fully enter the B2C, then, Suning's B2C road will be a level road or a muddy path then? In my opinion, Suning's B2C strategies, I am afraid thunder, little rain, the end is anticlimactic, pose a real problem.


<BR> Two reasons. First, if Suning into B2C, then there exists a network of sales channels and physical channels, the balance between price, if the price is the same, no advantage if the network sales, if the price is lower than the physical channel, a two-month short-term promotions activities can make trouble, but if long-term to do damage to the physical channel is the interests of their own stone on their own feet, on the whole enterprise, the more harm than good, more losses than gains, which many companies have a physical distribution system, difficult to effectively build the network where the main sales channels; second, Suning do B2C, nothing more than walking the path of Jingdong Mall, but Jingdong Mall While sales of the figure is impressive, but impractical, according to media disclosure, few profit Jingdong Mall, which is currently the mainstream of the common problems in B2C websites, such as Dangdang, excellence, etc., are still struggling for profit and difficult, if not profitable, Suning into B2C mean? Suning is the enterprise, to the pursuit of inputs and outputs, to be accountable to the shareholders, not government, can do some image projects regardless of cost.


<BR> Therefore, I believe that Suning do B2C possible, but no practical significance.

Lianyungang: solar water heater market, many problems - solar water heater, bath heater - appliances industry

China Suppliers


Energy And Environmental protection Solar water heater is being more and more people favor in recent years, solar water heaters on the market as many as hundreds of brands, urban markets have dozens of more popular brands. The author recently from the city and Xinpu business administration departments that solar water heaters currently on the market quite a mixed bag, there is quite conspicuous, both brand-name beside the issue chaos, but also or the document management and free to expand the information is suspect. Many consumers to listen to propaganda and found many problems after purchase.





Occur when operating without Business sector found during inspections, major brand solar water heater manufacturers are more formal, but some small businesses or small workshops are a lot of problems.
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Despite the title of the new solar


Energy However, scientific and technological content of ordinary solar water heaters are limited mainly by the collector tube its components, storage tank, connecting pipes, brackets and control system components, the technology has matured, and the solar water heater production process is relatively simple. Therefore, some unscrupulous traders actually make their own solar water heater assembly, and some unscrupulous producers, is to seize the annual production and marketing season, select the "shop in March, August to suspend" and "38 stores" in some towns there are still dry during the day farming, processing at the phenomenon of solar water heaters.





Them, apply for production permits and business licenses become time-consuming and laborious, some producers have adopted or the document management, which is more common in some remote villages and towns. According to the business sector on the new pump Galaxy Mall and other solar water heater sales are more concentrated location survey and found that many companies do not manufacture or sale of the business license. For example, solar water heater production outlook business card, had in 2007 revoked the business license, but in March this year, business in a market, law enforcement officers have found trace, then the sale of businesses





Checked Department. Brand is serious disorder Pong


Current solar water heater market, quite a mixed bag, authenticity difficult to distinguish a certain brand of what a lot of similar brand names, such as the names of some well-known universities, it was a lot of criminals use of solar water heater manufacturers, dazzling.





Added before applying or name brand appliances are not uncommon, many small-scale production and sales of solar water heaters and even played a well-known enterprise appliance manufacturer "OEM", or designated "special customized" form and so on, labeled a registered trademark of the words, and some well-known trademarks or electrical drawings directly paste the text visible location in the water heater, mislead the consumer obviously.





In addition, some companies are also suspected of selling solar water heaters use the waterfront in the premium brand phenomena, such as a brand name beside





Yuba Is a company long-term use.


Law enforcement officers in the Sea Area with solar water heater manufacturers state inspection found that the company actually branded their products well-known home appliance brands or more than words, some of the county's solar water heater producers Pong brand, or part of the use of well-known brand is very common for short. Law enforcement officers with the elite or the brand name electronic products manufacturer contact confirmation, found that these so-called elite schools, designer brand solar water heaters are random acts of waterfront, with some college or a well-known brand electrical business without any connection. Prior to that, the new pump has three business sub plates beside solar water heater manufacturers were investigated, the parties are unable to provide effective descriptions or legal procedures.





Expansion of free publicity boasted





Law enforcement officers in the inspection also found that some of the marketing firm advertising in the solar water heater is extremely exaggerated, their distribution within the products are billed as the United States and other wholly-owned, dealers sold the shop door head and the very physical match, sell is a brand, another brand is linked to the door first, and some "world famous", "CCTV brand list", "Chinese inspection", "Chinese famous brand" and "famous brand" and the honor does not exist , or some trade associations issued without authority of the bronze medal, for false advertising; others are labeled "315 brand integrity" as a consumers.

TCL start another Internet TV "universal crisis"-TCL Internet TV, TCL TV - household appliances

China Suppliers


< BR> HC Home Network News


: Many institutions predict that 2010 will be "


Internet TV v2o5


Years ". TCL as the first launch" Internet TV " vanadium oxide


TV


Enterprise, with the leading features, technology and appearance, overall color TV leading the trend nowadays.


<BR> With TCL "Internet carrier New Vision, New Year and then none other upgrade" promotion activities carried out, the unprecedented efforts of none other, so that more consumers easy to upgrade TV and updating. Nowadays to buy, you can enjoy the triple surprise:


<BR> Surprise one: mitv Internet TV line of the highest ones who enjoy more than 30%; surprise 2: world premiere of the largest 65-inch Internet TV surprise none other cost 29,999 yuan; surprise 3: Lunar New Year there will be more limited sharing profit margin models. In addition, TCL branches around the Internet TV for consumers to buy prepared brilliant of


Gift


And benefits.


<BR> Appliances shopping malls said, the TCL is very popular promotion, in addition to ones who enjoy a large space, product selection and more, the Internet television experience to new users is to attract consumers, the most important reason.


<BR> Because with the world's first online intelligence system, TCL Internet TV is known as the real "Internet TV." Online smart upgrade to color TV to achieve a timeless, starting from July this year, TCL Internet TV has carried out three simultaneous global upgrade for purchase user has a number of additional new features and


Service


. TCL Internet TV by leading operating system platform, powerful platform for rich content services platform three major platforms, to achieve the intelligent, the whole network and the perfect integration of content services, "video download", "online viewing", "Remote


Education


"" Online karaoke OK "," Somatosensory fitness game "," Information Bulletin "and many other exciting features, comprehensive open infinite wonderful age of the Internet, is called a TV" aircraft carrier. "


<BR> Present, TCL launched five series of Internet television, covering the current mainstream sizes, with the industry's most powerful product camp. Recently listed the world's largest 65-inch Internet TV, suitable for large living room or commercial occasions, while 32-inch, 26 inch and in the future more small and medium size Internet TV launch, but also bring a "bedroom audio-visual revolution."


<BR> Leading features and technology that allows Internet TV won the TCL highly recognized series of off the "Year of innovative products", "Best Internet TV", "Technology Leadership Award" and many other awards, subject to a number of high authority appreciated. Thin


LED


C10 Series X10 Series and thin, with themselves freely to the United States and the industrial design, won 2009iF China Design Award and the global "red dot" design award, the glory of the world's top


LCD TV


Camp.


<BR> Current number of Internet users reached 360 million, Internet penetration rate than the world average, color TV as a living room entertainment center, the emergence of Internet TV will not only meet the practical needs of consumers, also in line with the national "triple play" and " 4C one "industrial policy direction. From the authority of the investigative body of data, Internet TV has become the new trend of TV to buy, more and more families began to bid farewell to the old age of television overall.


<BR> Who wish to purchase large none other benefits to consumers may go to the city's major home appliance store counters on-site order TCL can also log on the official online shop shop.tcl.com order, you can also call toll-free hotline 4007168999 Order TCL Group.