Case of State Responsibility competitive brands to win the United States to market - the country the United States, appliances, chain - HC Network Appliance Industry

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Responsibility Competition Power Case II States United States Electrical appliances to Brand Services to win market Problem How to form a brand service?





Solutions Gome "Rainbow Service" services based on the three core brand values into "worry", "personality" and "family" service three series.
evaporative fan



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1. "Green" worry-free "service


Worry-free shopping: famous into the stores: strict "3C certification", "Three


Package Regulations "and other industry regulations prescribed by the State to ensure product quality worries.





Not satisfied with the returned: Customers are not satisfied within 7 days of the goods can be returned or replacement, 15 days can be a replacement.





Price worries: States United States a lower price point: Customers can enjoy in the United States than other countries





Shopping 1% of commodity prices. Worry complaints: Complaints to accept a one-stop customer complaints Gome "first responsibility" and after-sales service for the customer to solve the problem, definitely not shirk to third parties. Rainbow Services Hotline, committed within the 800 phone ring more than three connected, ten minutes back, with the fastest speed for the customer to solve the problem. At the same time opening an e-mail, the service channel monitoring cards complaints. Complaints prizes.





Sale worry: Xianhangpeifu, goods purchased in the States United States recognized due to quality problems or caused during service in the enjoyment of personal and property losses, Gome customers Xianhangpeifu. UNPROFOR manufacturers, factories and countries to implement double-US joint Warranty





Insurance Of goods sold lifetime maintenance, worry-free merchandise service.


2. Blue "family" service


Create a family store, Welcome to send warm object, comfortable shopping environment, careful to store the temperature and noise of environmental management, makes the full enjoyment of shopping. Service initiative to provide customers with professional friendly





Shopping guide Services for the elderly, young, pregnant, disabled customers accompanied shopping service. Customers in the country after the United States to buy big-ticket goods to customers within seven days of service to track 100% return visit.





Responsible for the establishment of family ties Desk: Customer complaints reception, product consulting, Shopping guide services, Returns process,





Gift Packaging (Limited to products of small household appliances), free easy medicine cabinet, reading glasses, sewing kit,





Broadcasting Search, valet chauffeur services (taxi), and other customer needs.


Large appliances free delivery, free in lifting service.


Air conditioning Free services: technical advice, home design, delivery, installation, commissioning, playing air hole, and maintenance of knowledge





Train , Fluoride once a year free charge, one year free maintenance once a year free transfer machine.





Computer Free services: technical advice, delivery, installation, commissioning, hardware failure within one year free warranty, the main components within two years free warranty, free hardware upgrade program to provide free family





Wiring Program. Fever Theater free services: technical advice, home design, delivery, installation, commissioning, provision of family wiring program.





3. Red "personalized service"





Implementation of the membership, a country the United States member of the United States has a national integration, you can enjoy a number of free services and concessions. Convenient off-site shopping and online shopping, customers in the area of the country the U.S. can enjoy shopping mall payment of any regional country the U.S. National Mall off-site delivery, enjoy guaranteed all. To provide customers Jiu Jiadian recovery, renewal services. The various services on the U.S. part of the country to supervise the constructive comments of customers, countries the United States will give a certain return.