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The so-called regional brand, is an administrative region in the context of the formation of considerable size and strong production capacity, higher market share and influence of industrial products.
Regional brand consists of two elements: First, regional, generally restricted to a region or within a city, with strong regional characteristics; Second, branding, often represents an image of the local industry, the main product , is the backbone of the local economy companies, enterprises, big profits and taxes. seersucker fabric
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Anhui welcome tribute wine drive, King Wen Gong wine, house wine blast, Yellow Crane Tower, Hubei, wine, Jiangsu Shuang'gou Daqu, Shandong Baotu Spring, Bandongjing; Sichuan small turret, Eguchi wine, camel in Inner Mongolia wine, too Shaanxi Spirit Henan Yangshao, Baofeng wine, wine bow, Hebei, pot liquor, burning the city board?? These are local people are proud of the regional wine brands.
Regional real estate brand on the one hand by the local protection from the government, on the other hand by local consumer pro-lai real estate brand. Typical such as in Shandong market, all county-level market has a small number of well-known regional brands, even foreign brands are hard to shake its strong market position. Hebei taste Luancheng County Government Wine Only in the local sales will reach nearly 30 million yuan, accounting for county-level market share of 80%.
The role of market forces leading to an increasing number of liquor brands to the level of concentration of regional markets, increased competition will gradually opened, regional liquor brands in this pincer attack, how to do self-salvation?
Construction of the regional market base
To adhere to the core, is to insist on building regional market base as the core.
Liquor as a cultural product, the property itself is a good reason for consumption, while the regional brand out of the home market, access to other markets become "nothing on earth", is neither well-known brand, not real estate brand Consumer spending will be no "reason." For example, Anhui Zhijiang Daqu consumers do not think that is the brand name, do not think that Phoenix is better than Gujing West, although they are strong brands within their respective regions.
Enterprises must adhere to the construction of the regional market as the core. On the one hand, based on deep-seated geo-consumption; the other hand, market-based practice. Any one market, one can not dominate there, unless there is a monopoly industry, or must be first-line brands and regional brands a mutual situation, and often the main body of the regional brand is the market.
Follow two basic points A basic point is in the main terminal and in the high-end positioning.
Maotai , Wuliangye, Jiannanchun, China's top three wine companies, sub-eat the most expensive wine in the market share. With the high-end liquor market sales continue to rise, profit return gradually to attract other high-end brands into the market aggressively.
Tuopai "willing to" wine, Hengshui Laobaigan's "18 Wine Shop," Yang's "Blue Classic" Shuang'gou Group's "Treasures Square" and so many high-end liquor market regional wine brands figure. However, due to its own conditions, the existence of regional white wine is often less well known brand, the product less competitive, market area is small, and weak financial strength of many unfavorable factors. Meanwhile, the premium brand building, often through high Advertisement Expenditure to pull. Therefore, the premium brand positioning in terms of regional wine brand, is often accompanied by great risks.
High-grade liquor sales increase, means that those consumers upgrade. With the improvement of people's living standards, people's consumption level is bound to go up a notch. For example, is a strategic body to help release up to several hundred Red Star Erguotou porcelain treasures Double pot, into the middle and upper classes to meet the original Double pot enthusiasts upgrade demand, be sought after.
Wednesday, September 8, 2010
Regional Wine Road Of Self
The Arrival Of Industry Turning Point Guard Mold
Some may think that this analysis is too alarmist, but actually think about it, are now the majority of manufacturing industries suppliers have felt the Variation Order, the original objective of rapid growth to become elusive, to maintain 2007 has been in sales was not easy. From the global environment, with the international community and even said "2009 will be a year of global economic earthquake" because the history of the world economy, financial crisis, energy crisis, food crisis, the collision between the three major crises, while there, was the first time. A U.S. subprime mortgage crisis has been to slow economic growth, depreciation of the dollar, industry began to decline, let alone what impact the three major crisis? Just a few days ago, the United States Lehman crisis, the U.S. and global economy, is tantamount to worse. For the integration of countries in the world economy has run, who can guarantee to survive? shower door hinges
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Although the direct reflection of the global economic downturn, but will spread to the manufacturing industry. Prices of various raw materials, reduced by the external economic impact of investment and orders, all of which will be the manufacturing industry suppliers have to face the dilemma. For the development of several decades or even hundreds of years of foreign manufacturing enterprises, have long experienced such a thing, the face of crisis, whether it is technically or financially prepared should have, but for a start manufacturing in China, mold manufacturing enterprises, in particular, may be not so simple.
China mold manufacturing as an industry is not a very early start, but after 20 years of rapid growth, are now beginning to take shape, and the emergence of a number of competitive mold manufacturer, but undoubtedly, the whole of China mold manufacturing industry, after all, very few such enterprises, and not enough to save the market, the whole situation and die industry in China is not optimistic. Shanghai Mould Industry Association Vice President and Secretary General Mr. Liu Depu in its "status of China's mold industry and development" in an article pointed out that China mold behind the nine reasons: (1) the total demand, the lack of high-grade mold. (2) organizational structure, product mix, technological structure and import and export structure is irrational. (3) mold lower than the international level, the production cycle is higher than the international level. (4) development of relatively poor, poor economic returns. (5) State of the mold is not enough industry support for policies. (6) a serious shortage of qualified personnel, research and development and technology research into too little. (7) process equipment level is not high, matching is bad, low utilization rate. (8) specialization, standardization and commercialization of low levels of poor coordination. (9) mold materials and mold-related technological backwardness. In this regard, the majority of the industry or the identity, but found that the problem is not the key, the key is to find a solution to the problem. Take precautions advisable.
The face of severe economic situation and development of the industry's serious problems. The State Council has clearly pointed out: to play to the overall advantages and competitiveness, to strengthen co-ordination, improve Cooperation Mechanism to work creatively. Mr. Liu Depu that: the face of the upcoming "economic winter", the manufacturing enterprises must be ready for the winter "jacket" and "food." "Jacket" that is "innovation", the "food" is "money." In this cold winter, there will be a group of companies "freezing" or even "freeze to death," which is not necessarily a bad thing for those who are not suited to a market economy or a lack of competitive enterprises out. Enhance the resistance of some enterprises, strengthen the immune system, promote innovation and achieve a new integration, the new structure, may encourage our industry to a new highly developed, so that usually can not achieve reform. That is peculiar to China: "Much distress regenerates." Ride out the storm, or need to defend the strategies and measures. Inflection point of arrival
seems a foregone conclusion, just a question of time, this way, enterprises improve their repair is important, but still insufficient purity, if we can make good use of the surrounding resources, rational use of external force, then the risks of capacity will increase significantly. Please believe that things are always relative, often the most difficult period of rapid development for the next round started.
"adriano" How Smooth Baton? Emphasis On Training And Education
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Ago, the Wenzhou government-funded training "rich second generation" of news into the media spotlight. Hangzhou this year, the fifth of the Eleventh People's Congress meeting, a number of city people's congress also proposed, in Hangzhou, private enterprises occupy the same position can not be replaced, the next 5 to 10 years, private enterprises will mark the second on behalf of the succession of the crucial moment. How to deal with private enterprise successors that "wealthy people" should be the relevant functional departments of the government and an important subject.
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"Fu II", commonly known as the successors of private enterprises, the controversy triggered by the term, since the date of the term appears, it never stopped.
Sensation last year, the country took place in Hangzhou "5? 7" Traffic Accident, Hu Bin, and their band of riders lead will be termed a "rich second generation" of the title.
Hangzhou People's Congress Yezu Quan said, as a non-public economic development of Hangzhou, the city's total economic output of private enterprises occupy an irreplaceable position. But over time, private enterprises have successively entered the period of succession by the second generation, especially in the next 5 to 10 years, private enterprises will celebrate the critical moment of the second generation of successors.
"And going through the ups and downs, hard work compared to the first generation of private entrepreneurs, 'Adriano' growth cared for." Yezu Quan said, but they are less common educational background and experience, theory and more practice, lack of the spirit of working hard and social responsibility issues.
"Into public view last year's 'rich second generation' is also controversial. Their training and education has become a real social problem, caused great concern in society and the government." He said.
Government should strengthen the "rich second generation" of training
Ye Zuquan that the successors to the treatment of private enterprises, should be the relevant functional departments of the government and an important subject.
He led several joint proposals on behalf of municipal government and related functions, the successors of the private enterprises to carry out intensive training.
He said the government an obligation to create a training platform, based on Administration, School, colleges and universities, state-owned enterprises, private enterprises successors to carry out intensive training in groups, and training experience as an important condition for future arrangements.
Ye Zuquan analysis, such training will not only echo the first-generation successors to the needs of private entrepreneurs, to help private enterprises to achieve the smooth succession of the second generation, is conducive to stability and promote private enterprise development and local economic prosperity, and is also a good selection and absorption of non-public owned economy representatives, talent, a basic task.
In addition, he wants the community to attach importance to the daily education of private enterprises successors.
"Especially as the father of private entrepreneurs, to words and deeds, their words and deeds to influence the next generation, in addition to teach business management skills, work hard to cultivate their good qualities and learn with others, and social equality get along, to establish a positive and healthy citizens and a strong sense of social responsibility awareness. "he said.
He suggested that city government and the relevant functional departments, may organize a variety of social education activities and public activities to private enterprise successors have the opportunity to participate in social welfare activities, to accept moral, legal, ideals, beliefs, enhancing the private corporate social responsibility successors, successors to enhance the public image of private enterprise.
Information to help Reading Money Wenzhou Personnel Training "Adriano"
Has been in Civil Service Personnel Bureau, Wenzhou City, Zhejiang Province subordinate cadre training school, long ago a large sudden emergence of a new entrance sign?? Wenzhou City, School of Continuing Education. The outside world, saying, It is primarily used for training "rich second generation" of.
The Increasing Popularity Of Common Locks Lock Key Will Be Driven
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In accordance with Maslow's hierarchy of needs, security needs are higher than the physiological needs only a low level of demand, but in human history, in fact always been the strength of security and identity status related. The more important people and institutions, the more need for tight security, sometimes it is not their own choice, it is in the interests of society as a whole.
Along with social progress and improved living standards, ordinary people on the security and privacy requirements become more sophisticated. Office of Housing Industrialization Ministry of Construction has proposed: Intelligent Community and the family as the minimum functional requirements of intelligent, was the family residence to achieve the "three defenses" function; that: "security, disaster preparedness, prevention of accidents." In recent years, people continue to try to achieve a variety of modern technology to enhance security, including biometric technology reveals more and more of its intelligence, humanity's great advantage, fingerprint lock will be the IC card locks and proximity card locks Electronic locks after the new main character. 1998 plymouth voyager
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Beijing Olympics select "fingerprint access"
Some time ago to visit a friend's new home, his shock is not small, the people also have terrible trouble.
Vehicle is approaching a friend's house in the tall, and dialed his phone. "I'll take you downstairs." Owner is very warm. I thought not so polite, right? "No, or else you would not be permitted."
Welcome to the first floor lobby of the owner, holding a card. Greetings all the way go inside the way the card to go, and opened a door crashed. To the elevator door, "No press, press and white press." Master raising his hand flashed, the lift opened. Up, ladder to open the door into the master has been the home --- inside the door card information stored with the owners, he thought of someone's home is impossible.
With friends to lament the residence of this type of style access control system and strict at the same time concerned with this technology cold may be the inconvenience and negative effect: this card if lost how to do? Home to the short stay of the guests going to pay "Quan Pei?" Communication on the modern urban neighborhood had less elevator only through their own home, am afraid that it would "never in contact with" the.
To control the large-scale high-end residential is really the only foreign officer to enter such a way? Beijing 2008 Olympic Games athletes apartment has a better solution --- with biometrics: fingerprint lock.
Gold means the code according to the Heilongjiang Science and Technology, Assistant General Manager Wang Dong-mei said the "golden mean code" of the U.S. joint venture partner --- LBI Group, is the world's leading fingerprint recognition technology security systems provider in the United States and Europe and other developed countries dominate the market dominant position, and its sales network in more than 100 countries and regions. Gold means the code fingerprint lock their safety, convenience and superior quality to become China's 2008 Olympic Games to use the product specified, in April 2006 has been fully applied to Olympic athletes apartments, the total installed up to 4280 sets. This lock can store up to 5000 up to the fingerprint data, as long as the finger by athletes, we can smoothly enter the apartment until her room, not only to ensure the safety of the apartment, but also eliminates the need for them to carry documents, door card trouble also reflected the Beijing Olympic Games facilities, intelligent and humane.
"A means through" challenge "card"
What kind of fingerprint lock can bring security and convenience? Kim refers to the code's Heilongjiang Science and Technology Co., Ltd. to experience its functionality.
Gold means the whole body of stainless steel fingerprint lock code heavy in his hand, the staff told reporters that once this lock is made of stainless steel stamping, surface made of a special hardening, has excellent anti-violent impact of capacity, the factory to go through water, heat, cold, anti-corrosion, anti-electromagnetic harsh limit test 36 test, ensuring its security the world's most stable performance. Moreover, the gold that code Fingerprint matching high security door with lock connected world, to further enhance security.
In the input fingerprint to open the locks after the identity of the owner, staff journalists in the press three times a fingerprint fingerprint sensor, the reporter has become a "guest" in one. When the lock on the three sturdy latch will pop the door lock, reporters pressed their fingers on the LCD display 1 customer opens the door, press the confirm button, soft reduction handle, "clicking" sound lock it crashed and open.
New Drug Development: Drug Discovery Centre Of South China First Pathfinder
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System Innovation: positioning, "Private non-profit" that the nation original
Talent strategy: recruit talent world wide, and the project came together digging dutch tulip
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Accelerator: research to get out of "samples Exhibits waste" cycle of
Enterprises to innovation? How the Government to promote innovation as well, "director"? Particularly research on how to get out "sample? Exhibits? Waste" in the traditional cycle?
4 28, Guangdong, South China Drug Discovery Center and Livzon Group, Sun Biological Products Co., Ltd Guangzhou Galaxy in Zhuhai, on the delicate Japanese encephalitis vaccine project signed a technology transfer and industrialization Cooperation Agreement, the transfer price of 21 million yuan.
This is the South China Drug Discovery Center was established 17 months to the first transfer of the results.
As the Guangdong high-tech industries is an important piece layout, South China Drug Discovery Center building has been included in the Pearl River Delta Plan, among the national strategy to implement the Platform of funding more than 700 million yuan, has launched 17 new drugs research projects successfully entered the country "a major new drug created" a comprehensive new drug development technology platforms and a large "national technical innovation service platform."
A background it is now 95% of our Drugs Are Generic , New drug development is slow, which is weak in the basic research, more research and institutional mechanisms for backward. South China Drug Discovery Center in institutions, knowledge, products three bold innovation, in particular, "private non-profit" system innovation for national uniqueness, not only for the development of breakthrough drugs in China, but also the reform of institutional mechanisms for the Pathfinder Research.
Mode Solve several problems: Major university R & D difficult to carry out thesis research institutions to government whim difficult
"New drugs and vaccines is very slow. Center was established 17 months, will the first results, Burongyia!" Signing ceremony, Director of Science and Technology Department of Guangdong Province Li Xinghua very excited. Another
Li Xinghua South China Drug Discovery Centre as the Council Chairman, is the masterpiece of the "director."
Well aware of the defects of current research mechanism Li Xinghua frankly, now 95% of our medicines are fake Pharmacy , New drug development is slow, which is weak in the basic research, more research and institutional mechanisms for backward.
He sit there straight-finger cited drug research and development now, "the Quartet of the storm":
?? Companies own R & D, lack of financial resources is difficult to do;
?? University evaluation baton mainly publish their academic papers rather than engage in products;
?? Cooperation between research institutions, but also the intellectual property rights issues, wary of heavy;
?? Government anxious, but not good grasps at whim poor results.
How to do? The creation of "South China Drug Discovery Center," for institutional innovation.
Li Xinghua, said the road is breaking up "of scientific research and services." Decentralized R & D chain should now play each node create service platform linking a network of research and development.
Diet: Rehmannia Angelica Mutton Soup
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60 years when the Qianlong Emperor, lived to be 89 years old, which in Chinese history can not but be regarded as a miracle, with his focus on health are inseparable, and drinking all kinds of longevity is his health in wine main methods.
According to "Qianlong Medical Records" records, the Qianlong Emperor's favorite health drink, liquor and wine for the turtles age Songling Pacific liquor, the former can be illnesses, impotence and kidney, raising gas Fitness , While the latter is the blood line of gas spleen sedative medicine. Although the two medicinal may be different, but coincidentally, both contained in dozens of wine Traditional Chinese medicine Components, have emerged Rehmannia and Angelica. So, Rehmannia and Angelica do with whether there is any stress? lathe mill combo
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Rehmannia, sweet, slightly warm, can Yin and kidney, replenishing essence, attending pale complexion due to blood deficiency, dizziness, palpitations; Kidney essence deficiency, weak waist, dizziness, premature graying; liver Yin inadequate of dry eyes, visual dim. The Angelica medicinal his roots, power in the blood, and blood, attending irregular menstruation, blood deficiency, dizziness, sore swollen embolism. Angelica points go first, in the final body and go three sections. Chemical composition of different parts, so Pharmacology Effects are not the same, go head to stop bleeding, in the final body to blood, return tail can xue. Use of sub-parts can also be used whole.
Reason why the two in the Qianlong like to drink wine all contain Rehmannia and Angelica, are homologous because TCM Yin and Blood, blood, yin should be synchronized with Angelica and Rehmannia, has two advantages, first, through the blood to achieve the purpose of nourishing yin, yin is the blood of the effective methods. Second, Angelica itself has very good blood function, complement rather than stagnation, Rehmannia and Angelica combined in a far better than a drug used alone. While Angelica is also known for its tonic effect women should be treated, but the blood the blood of men is equally important. Especially the elderly with age yin, kidney essence lack of blood, semen dark consumption, should be added in due course.
Here to recommend a Diet "Rehmannia Angelica Lamb Soup, "the raw materials need to be prepared are: lamb 700 grams, 30 grams of Rehmannia glutinosa, Chinese angelica 15 grams, 30 grams of astragalus, jujube several pieces, ginger 3. In the raw materials are ready, it will wash the mutton and cut into small block, with water Cheuk click to remove Xuemo. Specifically, this: The lamb pieces prepared containing a sufficiency of water into the pot, then add ginger, Rehmannia glutinosa, Angelica, Astragalus, burning with the slow fire for three hours, This is to allow the active ingredients of traditional Chinese medicine can be fully dissolved in the soup, 3 hours into the dates, then add the right amount of sugar, salt, monosodium glutamate, etc., and then Simmer 15 minutes. autumn season, to eat mutton Rehmannia Angelica Tom, not only moistening, but also ascending yang.