Membership: Appliances Quartet "three Increasingly A Wait And See"

Frbiz Site






  corner bath panels

clawfoot tub supplies

   Almost 10 years ago in China Stores



Retail



As fast fission expansion



Home appliance chain



After the first round of extensive enterprise Happy Valley enclosure, there are signs that they in turn entered a new round of "intensive" and



Competition



Being.



Both the operation "membership" has been two years of



Suning



, Or until the full implementation of this month "membership" in



States United States



,



Five Star



This year in October for them, all with landmark significance. In the October 19, Gome announced a high profile in more than 90 cities in the country's nearly 400 stores, the full implementation of Gome membership. The next day, Suning that the "slaughter of cattle Action" (special preferential commodity cattle against panic buying of action) the ground first, will have played down the "membership" quickly pulled up to a new level. This year in July from the slow stage is only five-star "membership" in the subsequent 23 to Karen in 2005 live concert impersonation show, on the top boss, the younger of the Gome and Suning's "membership" offensive responded.



"Big Four" three increasingly a wait and see



States United States: open up the door, creating a "foreign alliances"



Starting from October 19, the national implementation of the "membership" of the country the U.S. has been established in the country up to 1200 more than alliances involving food,



Leisure



,



Home



, Home economics, education,



Insurance



, Commercial,



Financial



And other major consumer services.



According to the U.S. State Department, Nanjing Planning Manager Chen Chu introduced, the National US-implementation of "membership" to the consumer without any threshold, as long as U.S. shoppers in the country will receive a membership card, to buy membership area of special offers. However, if we enjoy the added value services, custom shipping and other multi-service, will have to specific consumer based on the consumer situation. And Gold,



Diamond



Card members can also exclusive of home country the United States specializing in pre-emptive rights and many other services and new services can even be part of particular members to extend the hours of operation, the implementation of "closed-door services."



Suning: the threshold of change, benefits more



And National Beauty "membership" to open the door wide difference is that Suning continues to adhere to the threshold. In other words, only the consumption of 10,000 yuan in Suning more than once in order to become a member of Suning.



According to Li Min Suning Appliance Marketing Manager Description: Suning implementation of the "membership" in two years, currently has nearly 10,000 members nationwide, and at its headquarters in Nanjing, there are eight thousand members. Although Jiarusuning members "1 million worth of" threshold of change, but the members will become more affordable. The "slaughter of cattle operations" is none other members only a preliminary step.



Star: star Heading, after market forward



And Gome, Suning ranked domestic home appliance chain head first, second compared to the scale, five-star also can hold a candle. Thus, this bright card "membership" action, whether it is propaganda campaign, or the actual number of alliances, both five-star can not be as Gome and Suning par. So, This time "membership" action, five-star Style: the fight star logo, after the market steadily.



It



Five Star



Relevant people based description: Hong Kong pop star Karen Mok has become the supreme five-star member, and Karen is still on October 23 five-star Shanxi Road



Flagship store



Karen Mok at the 2005 concert live mimicry.



Paradise: the situation is unknown, still wait and see



At Gome and Suning, have unveiled the five-star "membership" after ranking as third in the domestic home appliance chain enterprises Paradise, still yourself, but outside there is no response.



At a press call after the head of the Nanjing Yongle that: For the "membership", Wing-lok, still waiting to see and study, "membership" is a new thing in home appliance chain, in the end how to operate, there are many arguments However, Yongle will study this new model.



new direction for home appliance chain



In the country's top four home appliance chain enterprises have unveiled three competing "membership", which is that the appliance with



Locks



The competition has entered a new stage?



In fact, retail membership is highly popular development and market segmentation result, has a large opening



Shopping



, Large supermarkets, mostly high-end department stores are membership-based system such as the system of the world's largest membership warehouse stores, the third-largest U.S. supermarket??? PriceSmart membership-started and stick to membership, last year the Chinese New Year



Sell



Amounted to 6.0 billion.

Dog Opener Wang Tianjin Lured Home Appliance Chain Stores

Frbiz Site






  toy cash registers

alien party supplies

   Lazy seven days spent Chinese New Year holiday, Meng's work, and feel some incompatible.



Feast coincided with the busiest time business in 2006, Year of the Dog in the Chinese New Year, leaving Tianjin



Home appliance chain



Marketplace



Bo made a good start, it really is, "Wang" putting the word.



States United States



Electrical: store leader



Person in charge, according to Gome, from New Year's to the seventh day, Tianjin GOME total of 22 stores



Sell



Break 50 million yuan, sales over the same period last year to 2 percent. Chinese New Year



Golden Week



The first three days, it is 800 million to create the highest single day sales record. Commodities in various home appliances, flat screen TV,



Mobile



, The top three sales of digital products, accounting for 57% of overall sales. Ice and washing products



Kitchen



Appliances have also been consumers, sales of the previous period also increased significantly.



Spring Festival this year trend the overall sales of home appliances products, Gome made of the responsible person. It is reported that in 2006 New Year's Day and Spring Festival are all concentrated in January, which makes consumer electronics market potential has not been fully released. As the residents to improve housing conditions, large



Room



And large



Kitchen



The popularity of the Spring Festival in 2006, ushering in an appliance replacement consumer boom. High-end home appliances in stock and replacement of favor, and show a sharp growth. Years ago, forecasting Gome to high-end household appliances such as flat-panel TVs and mobile phones, digital appliances and other fashion will be the home appliance market in 2006 of consumption. This thesis has been the market during the Spring Festival verification.



To flat-panel TV, for example, during the Spring Festival of marriage, moving, replacement is the main reason for consumers to buy household appliances, priced in the million or so of the large-screen flat-panel TV in general by the consumers. One 32-inch



LCD TV



And 42-inch



Plasma TV



The most popular. States United States the first wave of flat-panel TV price cuts crisis, from 2000 to 6000 yuan a substantial price cuts ranging from none other, so that consumers no longer look "flat" sigh. GOME stores daily large-screen flat panel TVs sold in 100 sets.



With changing people's consumption habits, mobile phone,



MP3



,



Digital Cameras



Visiting friends and relatives such as New Year's gifts more and more fashion consumers. During the Spring Festival, the high-end mobile phones lead the hot, the price at around 1,500 yuan color camera phone photos is Selling Well.



New Year season is the strong sales of digital products, Gome and digital products before Spring Festival, well-known manufacturers, combining the strengths directly through the price drop, buy gift activities and other means to break the balance between the market price, the end of the digital era product profits. Tianjin, China U.S. digital business leaders said that many consumers in the country the United States to buy digital products, one is a country the United States and other IT stores compared to the more prominent the price advantage; 2 because of large stores sale is guaranteed, but also conducive to product after-sale tracking service. This is the Spring Festival this year to sell digital products "crazy" the main reason. It appears that the digital product is destined to become the United States in 2006 in Tianjin China sales of new growth.



Suning



Electrical: 3C Selling Well



Spring Festival Golden Week, seven days Tianjin Suning breakthrough is expected to target 40 million yuan sales figures mark, won the opening year of the dog's full house, also fully stimulate the Spring Festival consumption home appliances market. Suning Year of the Dog Chinese New Year sales in Tianjin is also made on the basis of previous years, 1.5 times the growth rate, Suning Spring substantial increase in sales compared with previous years because



Package



Includes the following two points, one store in 2005 in Tianjin Suning number from the original four store, doubled, and rapid development to nine store; the other hand, the Spring Festival this year, compared with previous years is also home appliance market presents a new Business features in the previous year's Golden Week sales, home appliances market has always been emphasis on the five? 1, 10? one business into New Year's Day, Chinese New Year holiday on consumption due to inadequate attention, but the market for this year's Spring Festival, Tianjin into several giant home appliance chain a thousand million



Promotions



Efforts to compete for the Spring Festival are holding market share of mind, Try to put.



Some weakness in the traditional consumer appliances, under the forms to



Computer



, Mobile phones, digital products represented



Information



Begun to highlight the home appliance, information appliance market share in the past few years, only about 10% shy position out of the shadows, by the end of 2005 in the household appliance market share has jumped nearly 40% of the happy situation in the consumer market in the New Year sales continue to rise, reached 50% of the sales market space.

Who: Wan Jianming / Mike? Sophie / Lu Qun

Frbiz Site






  sea doo xp

fairleads

Wan Jianming



Even behind the domestic



Mobile



End of last year to leave



TCL



, The "mobile madman," Wan Jianming, the low-key installation



Changhong



Rainbow's national chairman and chief communications



CEO



. April 18, quiet for nearly six months before the media suddenly Wan Jianming, a large increase publicity on the country rainbow, but also the way to the domestic cell phone hit a gas. Rainbow Communications for the country he tailored the attack strategy, "building quality mobile phone with a flat time"?? With the experience of flat-panel TVs, Changhong phone will be mostly flat. He also disclosed that Hong communications will come on stream recently officially listed a dozen phones, positioning in the low-and middle-grade. Wan Jianming said, "This year, 100 million without any problems, we



Sell



Target is 200 million units. "



Since early 2004, domestic mobile phone through a long winter, Nanjing Panda, Soutec,



China Kejian



So one by one line out. They pass the report of Analysys International shows that in 2005 domestic market share of GSM handset is only 29.77%, setting a record low. A time of domestic recession, rampant cell phone. In this regard, Wan Jianming, the opposition, saying now is not to say the success of domestic phone because



Association



Etc.



Brand



, Driven by domestic mobile phone has begun to improve. He believes that "the domestic mobile phone market



Price war



Not enough ", the phone companies have strong capital, in order to speed up the industry out of the progress of large-scale manufacturing, small firms will be eliminated. (Zhang Yu)



Mike? Sophie say goodbye



UT Starcom



As UT Starcom's global vice president and chief



Operation



Officer (COO), Mike? Sophie (MikeSophie) has been accompanied with a little tragedy of this temperament of the company from small to big, and then decline from prosperity. However, this veteran has now resigned and will be on May 5th onwards retire. Prior to the appointment of new chief operating officer, president and CEO Hong Lu world will take over all of its work. The reason for the resignation of Mike, UT Starcom, said in search of better opportunities for development. Hong Lu, commented: "Over the past seven years, Mike has been one pair of UT Starcom full of enthusiasm



Leadership



. "



Have to bring good luck to the PHS UT Starcom has now become a scar on it. From



Finance



Two huge loss to the



Layoffs



, Then the Nasdaq recently narrowly escaped suspension, followed by another wave of storms hit the company's executives. First China, Shao Ning Zhou quit COO



Google



, Then the world's COO Mike? Sophie's resignation, Mr. Wu will also leave more rumors. Although the UT Starcom has issued a statement saying "any rumors about Mr. Wu's resignation is not based on facts, not true," but Mike? Sophie's departure Querang the news was even more fired hot. (Zhang Yu)



Lu Qun defeated Aucma



diversity



Aucma helm for 16 years at the helm after the departure Lu Qun sadly. April 14 morning, Qingdao city held an emergency press conference said that in view of operating Aucma Group is currently occupied by listed companies of huge amounts of money,



Investment



Decision-making errors resulted in the loss, etc., Aucma Group, Chairman of the Board, Chief Executive Officer Lu Qun was officially removed from office, the Board will be chaired by the Deputy Director of Qingdao Municipal Economic and Trade Commission Jiang Peisheng successor. Lu Qun also became the state-owned enterprises in Qingdao "Five Golden Flowers" (



Haier



,



Hisense



Qingdao



Beer



, Aucma, binary) to be the leader of the first administrative removal.



From March 1990 served as general manager of the beginning Aucma, Lu Qun Aucma led step by step to become the "King of China's electric freezer." However, with the domestic appliance industry in recent years into a vicious price war



Cycle



, Household electrical appliance enterprises as a whole struggled, Aucma no exception. Since then, Lu Qun started a lot of money into research and development among diverse. In addition to freezers, refrigerators and other major sectors, Aucma also involved



Air conditioning



, Vending machines, lithium batteries, solar energy materials and other products, but only a slight profit core business. Analysts pointed out that the main market because of limited capacity in recent years has been in a low-profit status, and diverse objectives of distributed development can profit cycle is too long, became a typical diversified Aucma failures. Lu Qun's failure reflects the generation of head of household electrical appliance enterprises can not escape the dilemma.

Appliance Industry Channel Change: Changing Consumer Attitudes

Frbiz Site






Recent years, the home appliance industry is indeed changing, the focus of frequent, where Channels to be the most popular topic. With Gome, Suning chain giants such as the rapid expansion of channels of the appliance is entering an unprecedented time of change, the traditional marketing system is completely broken appliances, department stores, specialty stores, supermarkets and other traditional consumer electronics channels have been gradually weakened, especially in a market chain for the king's pattern has been formed. With the acceleration of channel acquisition, the integration of industrial layout, appliances to rural areas of policy, the channel integration is moving from one city to two, three or even move into rural markets. Appliances channel change, not only for the home appliance industry patterns of influence, but also spending habits of consumers in China a huge impact. glass square jar

wicker rack

channel chain giant era



Recently, with the acquisition of GOME curve triple trading company in Shandong, a channel on the appliance era oligarchs to discuss the arrival of the focus of the entire appliance industry. Although the channels do mergers and acquisitions in recent years has not stopped, but in the past were limited to one market, and this is because triple trading company in Shandong's largest home appliance chain channel for its distribution throughout, Shandong 2, 3 market, States United States holding on triple trading company, also shows that the tentacles of giant home appliance chain began to secondary and tertiary market expansion. Industry experts point out that the US's current actions will have on our whole household appliances far-reaching implications channel, a deeper level, covers a wider channel integration time coming.



In fact, the expansion of long



channels, as early as 2003, the Yongle's largest home appliance through the acquisition of the Guangzhou East Ze electrical retailer into the Guangdong market. April 2005, when the country's fourth-largest home appliance chain enterprises in Jiangsu Five Star Appliance acquisition of Qingdao's largest chain Yatai. May 2005, the country formally acquired the U.S. home appliance retail giant Harbin black swan. July 2005, Yongle acquisition of Regional chain Tsann Kuen. August 2005, the National US-China Building Materials Group's acquisition of Shenzhen, a good home easily. August 2005, Wing-lok, thinking that the White Man appliances.



Channel acquisition the greatest impact on large and medium and the United States or the country's acquisition of Yongle, the country the United States in 2006 to Paradise the bag, in December 2007, the country's successful U.S. acquisition of large and medium. Today, the United States extended its feelers into two countries, three markets, the successful acquisition of Shandong triple curve trading companies to form a channel oligopoly situation.



GOME busy M & expansion, Suning has not been idle. To counter the Gome and Suning embarked on another expansion path, relying on the city level, shop the market to accelerate the pace of recent years maintained a shop about 150 per year frequency. Suning have told the press recently and from 2008, Suning and three-year strategic development plan has been formally introduced, under its plan, 2008, Suning will open over 200 new stores, store the end of 2008 the total will reach about 900.



With countries the United States put his hand to the secondary and tertiary markets are different aspects of Su Ning said the focus of its development is still concentrated in the chain has developed a rich city and some secondary cities, in the Shanghai area, first proposed by Su Ning "Three hundred shops plan", 2010, the number two chain stores increased to 100. In addition, Best Buy also route through the five-star success of landing, and by virtue of their brightest and best in the world home appliance chain industry background and strength of an offensive launched a series of shop.



Home appliance chain giants rapid expansion led to the rapid concentration of the retail market share. As of last year, the secondary market, sales of chain giant has already occupied more than 80%, now accounts for 30% of the national appliance sales.



channel changing consumer attitudes change



Channels for home appliances, the scale is to determine the most critical success factor. After large negotiations to get a stronger voice, which means lower operating costs, also meant to compete with the industry when in a better position. Now channel giants made the dialogue with the appliance maker the right to speak, and through their strong network changed the concept of consumer spending.

"predator" To Survive Difficult Layout Jinhua Appliance Store

Frbiz Site






  lp tank gas

vaseline petroleum

  Recently, Hisense Electric market made a special trip Zhejiang Jinhua came to discuss matters stationed Stone flagship store. Stone Street in the city on August 1 reporter appliances building that cost 10 million yuan of funds from the Stone from the shopping industry, Jinhua headquarters renovation of flagship store has been renovated, is for the counter before opening the layout of the store nearly 7,000 square meters very large scale, "sits" Gome and Suning easy to good home two appliances "giant" among all the grades through the hardware and software upgrade, will the industry and attention.



Local stores survive difficult



Suning into gold in 2004 as a starting point and mark, the original home appliance retail market began to busy external appliance business suffered huge market impact, two years, the collapse of some small stores across the board: to close the close, the transformation of transition, City District Engineering Mall main operating home appliances markets had a couple of brands of air conditioning, color TV distributors "occupied", and some retreating to the office building dedicated to start a wholesale, and some via starting a car audio or professional audio only In market segmentation, the professional made a big fuss.



Suning and Gome, the two industry giants have entered the city in a year, Wing-lok, also eyeing a share on the grounds of want, under drastic changes, some local appliance "leading" feel hard. "At present, the backbone of the local appliance retail business, the money believed to have been bought out, shun the strategy to a Chibi in Hubei, as well as sales from retail back to the wholesale model, only the Stone is still expanding." Shinco Air Conditioning Area of Wuwei Hu Jin-Li Qu analysis of a large chain stores can the market take-all. In addition, thousands of square meters of mall scale capacity to pay attention to the market, such as the remote market town on the existence of large gaps.



Find a breakthrough in price wars



The Gome and Suning, Yongle appliances such foreign "predators" on the impact of the market in Jinhua, head of Hai-Ming Huang Stone told reporters: "The price war started, of course, home appliance industry is under attack, but this impact and not only targeted at local appliance stores like Stone's. "industry believes that the new store opening in the short term price drop is saying a great time and the situation in which a great relationship, the current household appliances industry, or a more impulsive Most companies rely on price war to win over consumers, but in fact for any business, can only result in a lose-lose.



"Competition among home appliance stores in addition to price, the more important thing is service." Statement on the Hai-Ming Huang, Hangzhou, Jinhua, Far East branch of Wei Guohua Electric also shared.



External appliance retailer in under the impact of appliance retail in our city the fruits remaining depleted, expansion or restructuring, is the home appliance industry in the development of two key words in 2005.



Hai-Ming Huang said, the face of the impact of foreign home appliance giant, once the situation of domestic household electrical appliance enterprises can only be "caught in order to survive": "and the Gome and Suning ratio, we are local operators, owners and managers to some extent man contest, this is the biggest advantage of home appliance industry, fall behind is the rules of the market, through pain and adjustment, Stone will start a comprehensive counterattack, leading the local words against foreign chain management. "

Xu Xiuxian Chain Vice President Of Five Star On The Path Of Development

Frbiz Site






1998 12 18, Jiangsu Five Star Appliance Co., Ltd. was established. Was first established, by the Jiangsu Five Star Appliance Company is the holding of the five cross to the main air conditioning franchise. Since early in the air conditioning industry, foundations, Five Star has developed rapidly. The end of 2000, after restructuring, Five Star turn by the state-controlled private enterprises, the pace of their development is more lightweight and supple. In 2001, Nanjing West Road, Five Star opened the first home appliance stores, announced from the air-conditioning wholesale business to an integrated home appliance retailers; in 2002, Five Star in Zhenjiang, Jiangyin, Changshu, Kunshan, Suzhou, Lianyungang, Huai'an, Jiangdu out 8 chain stores, the official expansion to the road of professional home appliance chain, the same year was identified as "key enterprises SETC", "Chinese business focus of nursing services, brand-name brand", with sales of over 3.2 billion, is of Jiangsu Province, Nanjing City OK focus on supporting enterprises, and re-enter the China Chain hundred (No. 24); in 2003, Five Star opened a store in Hefei, the formal expansion of the conflict will stretch outside the province; in 2004, Five Star in addition to the Jiangsu and Anhui open territory, but also try to store to expand to Shandong, Jiangxi, Zhejiang, Henan, Sichuan and other places, at the same time, on the five-star Hong Kong-listed electrical appliances to major media have been rumors in the hype ... ... industrial keyboards

compaq presario notebook m2000

 



In the Ministry of Commerce has just published the 2004 China top 30 commercial chain of Five Star to the growth rate of 83.7% ranked first in the Chinese home appliance chain. Commercial Reform and Development under the Ministry of Commerce survey, the top 30 chain enterprises nationwide sales of 384.56 billion yuan in 2004? Growth of 32.9% over the previous year. Five Star's growth rate far exceeds the average of the development of chain enterprises in China. This series of expansion steps and figures show that Five Star has not met to do a good regional appliance chain, and his goal is to do good national home appliance chain.



New year, this issue was informed that an internal meeting held shortly before the Five Star, Five Star inside of the personnel and structure to be a major adjustment. Adjustments at this time, no doubt, and the expansion and development of Five Star has a close relationship, this adjustment has gone What has changed? Will Five Star's business and development impact? With these questions, this issue had the honor to interview the Five Star Executive Vice President Mr. Xu Xiuxian.



Reporter: Xu total, Hello! From the chain's rapid expansion to the plan listed, 05 year, Five Star, and in the past have shown a different style, and the previous sound, prudent than 05 years even more passionate and assertive.



Xu General: This is not simply a matter of style. A few years ago there was no step in the chain of big steps, mainly is not yet ready. Such as human resources, management, chain expansion experience, financial strength, etc., is not yet ripe, but after several years of exploration, after the accumulation has to cope with expansion needs. Secondly, in the current market situation, the development of enterprises like the moves. Faced with this situation, but to keep ahead in order to survive and develop. Give a very simple example, in the shop process, experience good store, you may be a little hesitant about competitors gain an advantage, and this way, the loss is not just a store, more importantly, loss of market opportunities.



Although our rate of expansion accelerated than ever before, but not blind. 05 focus provinces of the year is still Jiangsu, Zhejiang, Anhui, and there are plans to expand overseas provinces, such as Shandong, Henan, Sichuan, and Jiangxi. In 2005 we plan to open 75 new stores, plus the original 50 stores, chain stores will reach 125 total. In 2006, we plan to double this basis, that is up to 250 stores. In my concept, only to 250 the number of stores can be called a national sense of the chain. We are currently working in this direction.



Reporter: I heard that, shortly before the Five Star Group has just completed a new organizational structure to adjust?



Xu General: This adjustment is mainly for business, leadership, little changed. A few days ago has only just ended. At present the Five Star Group, in accordance with the Group's system framework to operate the system from the previous division into the center of the system now. Wang Jianguo, General Manager, as the Group CEO, is executive vice president and then vice president of finance, which also includes executive vice president, executive vice president of development, from Wang Jian as well as executive vice president of business by me as. The Executive Vice President is in charge business center, operations center, planning centers, logistics centers, 8 centers. I am currently responsible for three centers and five divisions, namely, the chain Five Star business center, operations center, planning center and its Nanjing branch chain development, Southern Division, Middle Division, Xuhuai Division, Anhui branch.