"predator" To Survive Difficult Layout Jinhua Appliance Store

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  Recently, Hisense Electric market made a special trip Zhejiang Jinhua came to discuss matters stationed Stone flagship store. Stone Street in the city on August 1 reporter appliances building that cost 10 million yuan of funds from the Stone from the shopping industry, Jinhua headquarters renovation of flagship store has been renovated, is for the counter before opening the layout of the store nearly 7,000 square meters very large scale, "sits" Gome and Suning easy to good home two appliances "giant" among all the grades through the hardware and software upgrade, will the industry and attention.



Local stores survive difficult



Suning into gold in 2004 as a starting point and mark, the original home appliance retail market began to busy external appliance business suffered huge market impact, two years, the collapse of some small stores across the board: to close the close, the transformation of transition, City District Engineering Mall main operating home appliances markets had a couple of brands of air conditioning, color TV distributors "occupied", and some retreating to the office building dedicated to start a wholesale, and some via starting a car audio or professional audio only In market segmentation, the professional made a big fuss.



Suning and Gome, the two industry giants have entered the city in a year, Wing-lok, also eyeing a share on the grounds of want, under drastic changes, some local appliance "leading" feel hard. "At present, the backbone of the local appliance retail business, the money believed to have been bought out, shun the strategy to a Chibi in Hubei, as well as sales from retail back to the wholesale model, only the Stone is still expanding." Shinco Air Conditioning Area of Wuwei Hu Jin-Li Qu analysis of a large chain stores can the market take-all. In addition, thousands of square meters of mall scale capacity to pay attention to the market, such as the remote market town on the existence of large gaps.



Find a breakthrough in price wars



The Gome and Suning, Yongle appliances such foreign "predators" on the impact of the market in Jinhua, head of Hai-Ming Huang Stone told reporters: "The price war started, of course, home appliance industry is under attack, but this impact and not only targeted at local appliance stores like Stone's. "industry believes that the new store opening in the short term price drop is saying a great time and the situation in which a great relationship, the current household appliances industry, or a more impulsive Most companies rely on price war to win over consumers, but in fact for any business, can only result in a lose-lose.



"Competition among home appliance stores in addition to price, the more important thing is service." Statement on the Hai-Ming Huang, Hangzhou, Jinhua, Far East branch of Wei Guohua Electric also shared.



External appliance retailer in under the impact of appliance retail in our city the fruits remaining depleted, expansion or restructuring, is the home appliance industry in the development of two key words in 2005.



Hai-Ming Huang said, the face of the impact of foreign home appliance giant, once the situation of domestic household electrical appliance enterprises can only be "caught in order to survive": "and the Gome and Suning ratio, we are local operators, owners and managers to some extent man contest, this is the biggest advantage of home appliance industry, fall behind is the rules of the market, through pain and adjustment, Stone will start a comprehensive counterattack, leading the local words against foreign chain management. "