Small appliances a low

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brown tuxedos


Has been small household appliances are low-key prowl in silence. However, with the large household appliance market, year after year war smoke


Price war


Set-to, raw material prices, high cost of circulation of major home appliances, among other factors lead to growing market space crunch, the profit margins decline, now that bills related to home appliance industry enterprises have either focused its attention to small appliances piece of "fertile soil" above, relatively high returns and quick cash flow, low recovery of accounts receivable


Risk


Is host


Capital


Rivalry biggest reason small appliances. Ever many


Foreign brands


Fai Ma immediate concern, have erected a large home appliance giant banner, small household appliances enterprises against anti-Ge, "screwdriver" plant fish in troubled waters, the four forces get together and infighting, and sometimes the microscopic heights, waves prompted the rise of the small household electrical appliances industry.








Industry "Shuffle" Who is the winner








Pattern of small household appliances currently on the market point of view, ranks at all levels


Competition


Who have their own survival and development space, not due to a strong enterprise has capital, technology, brands and


Marketing


Resources behave differently. But with the growing white-hot competition in the market, small household appliances industries will experience the ultimate "reshuffle" process, more specific branding and market segmentation will become a necessity.








Early entrants such as the United States of the rice cooker and fan,


Glanz


The microwave oven, soybean milk machine, etc. Nine Yang, and they formed a solid line in the market channel, the terminal building and lock consumers, brand image is relatively complete, those who immediately flocked to the market to recover.








Expansion and anti expansion in the scenes, control and anti-control, infiltration and


Reverse Osmosis


, Competing with the anti-contested contest to Soymilk's "Wild World" leaders, household appliances industry-known companies?? 9 Yang continue to write an industry myth?? Largest U.S. home appliance giant, the Rongshida into Soymilk industry without success. Visible, small household appliances market battle for the win, just by using a large household appliances has become a name brand extension effects and the inherent success model is not reliable. The parent, the capable and this may have more to determine the necessary and sufficient relations.








9 Yang since 1994, production of soybean milk machine, when the market is very immature, cooked milk a technical defect on the paste discourage consumers, manufacturers have conversions. 9 Yang after several years of technology research, invented the intelligent non-stick technology, then gained fame in the industry. Yang then nine great efforts to cultivate soybean milk market, milk Liaison Office in the national press on nutrition column. Within a few years, the national market volume quickly from less than 10 million expansion to 200 million units in 2001. 9 Yang homeopathy has launched a plus bean soybean milk, soybean milk and other new Luzhou, gradually established dominance of the market in the soybean milk.





2000 Kowloon-yang company Soymilk


Sell


Nearly 100 million units, sales of 270 million yuan. Although the price of each soybean milk only between 200 to 400 yuan, but the margin is as high as 20%, which is difficult for all large enterprises and home appliance giants of. Then, more than 100 large and small soybean milk producers advance wave upon wave will come up. June 2001, home appliance giant Rongshida, has announced its entry into the United States of soybean milk machine in the field, are threatened to be in 1 to 2 years, the market


Leadership


Brand. But the grand plan is competing unsuccessfully, 9 Yang still firmly grasping more than 80% market share, sales of nearly 400 million yuan.








Those who can afford to take the initiative on








In most cases, professional firms profit is "snake oil" type company profits several times, the former is more likely to succeed than the latter. Professional firms lucrative reasons: low cost, high quality, good reputation, a shorter sales cycle, higher efficiency in the use of funds.








As a professional enterprises, but nine Yang choose their own area of expertise cut into its overall development objectives of the strategy is to establish the authority of the soybean milk manufacturing position, through continued to emerge to extend the lifetime of the industry . Meanwhile, in soybean milk machine profits at the core of the professional model of the main line, the market for many years worked hard with the kitchen related to various small household appliances market consumer psychology, product design and


Public


Demand trend has accumulated a wealth of experience, which related to its expanding product line and laid a good foundation for the professional. Focus on our own to take the initiative to become director of the sustainable development of the Kowloon-yang another trump card.

China's largest nylon membrane production base will be built

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  By the Japanese Toyobo Co., Ltd. and Shanghai Shanghai Zijiang Enterprise Group Group Co., Ltd. The new joint venture China's largest production base of nylon film - Shanghai Purple East Chemical Materials Co., Ltd. recently established in Shanghai at a grand joint venture agreement signing ceremony.
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    As a production of five flexible packaging substrate (BOPA, BOPET, BOPP, CPP, PE) of the first nylon film, produced by the world recognized as the most difficult and complex packaging materials should never be short of the current in the domestic market needs to import large quantities.
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  TOYO Corporation is the world's spinning the field of packaging substrates, one of the most famous, with world-class technology, research and development, equipment manufacturing capabilities and high-end products. In China, the largest and most comprehensive product range of packaging types listed companies - Shanghai Shanghai Zijiang Enterprise Group Company Limited since its inception, has always been concerned about, research and development of the concept of urban green packaging, new materials, production of the film substrate , beverage packaging, paper and plastic packaging, plastic flexible packaging, label production, crown cap production, printing ink production areas such as the formation of its own unique advantages, a number of products remains the largest Chinese industry first, over the years with the Coca-Cola, Pepsi, Danone, Kirin, integration





  Chemical Materials Co., Ltd. Shanghai Zidong Minhang District, Shanghai Zi Jiang is located in industrial parks with a total investment will reach 100 million U.S. dollars, the registered capital of 50 million U.S. dollars for an initial registered capital of 20 million U.S. dollars, planning will be built four nylon film production line, built in China the largest production base of nylon film and eventually achieve an annual output of 22,000 tons of nylon film production capacity, the introduction of the first phase of the design supporting the formation of Toyobo nylon film production line, scheduled for the end of the third quarter of next year out of film production, the production line technological content and capacity, priority is the same type of equipment, and on this basis, according to market development, and gradually complete the master plan for construction.

Enterprise New attempting to use the concept of low

Copenhagen conference, the "low carbon" in depth deep in the hearts of his countrymen, but also to energy-hungry


Home Appliances
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Industry, the competitive situation has been changing, Midea, Haier and Panasonic home appliance retail giant announced the recent series of high profile outside their "low carbon" strategy to promote low-carbon products expressed their overall popularity. This month, officially entered the decision to drink and profitable year
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Sell


Season, in order to improve gross margin drinks, some beverage companies are launching new products at the same time, use the "nutrition" and so raise the price of new products.





Some experts think that by "low carbon" and "nutrition" and the concept of price increase, we must get rid of in order to "marketing"


Service


Short-sighted, to provide consumers with truly excellent product, or they will lose some of the market.





Appliance industry





"


Energy


"Concept is even more





(Reporter Xinyu Liu) in Copenhagen, the "low carbon" is engraved in the hearts of his countrymen, but also to energy-hungry appliances industry, the competitive landscape changes, low-carbon products in the market share rise significantly .





Household electrical appliance enterprises





Played the "low carbon" card





Air conditioning


Energy consumption of various household appliances in the largest category of products, central air conditioning energy consumption issue is a hot topic in the industry along. Although the United States and the central air-conditioning in the domestic market has strong words against the international brands of capital, but competitors in the international market there are still a considerable gap. America's central air-conditioning business center next president of force well versed in this field: the central air conditioning in the global market share in a place, the domestic central air-conditioning business must be a breakthrough in low-carbon strategy.





Haier chose the "Baotuan" approach, Haier has announced a joint GE,


States United States


Suning, China's environmental industry associations and other institutions to engage in domestic washing machines in the field first "zero-carbon conversion Union" scheme through multi-stakeholder, for the consumer to create a low-carbon Laundry "industrial chain." Foreign companies, the Matsushita said it would be


Environmental protection


Type housing for the product development standpoint, the temperature, humidity, wind direction and other home climate.





China


Electronic


Chamber of Commerce Deputy Secretary-General Lu Renbo evaluation of home appliances to achieve the "low carbon" is not a "do not do" multiple-choice questions, but to the business can continue to maintain a competitive edge in the market, the key, or even related to business survival, low-carbon technology development is lagging behind companies will feel pressure.





"Low carbon" home appliances





Price doubled





Reporter visited the market, found that under various name of "low carbon" terminal appliances are popular. Internet Consumer Research Center data show that, when asked if the home is using energy efficiency labeling for the one or two energy-efficient appliances, more than 65% of consumers gave an affirmative answer. This means that low-carbon household appliances in the past year have made the promotion of substantive results.





Su Ning Gu Wei, general manager of Guangzhou said management center, low-carbon household appliances market share rise significantly, currently on the market play a leading role in the basic level 1 and 2 is the energy efficiency air conditioning.





's Survey, a series of "low carbon" concept, the average price of home appliances has improved, sales staff, said both the technical content of low-carbon products, or product design, are "high end" products, the price will certainly than a length.





Consumers





Really low-carbon carbon appliances





"It is a low-carbon, carbon is not really ah", a consumer reporter at the store to reflect the rate if the price is over "unacceptable" and will shelve plans to buy low-carbon products. This reporter learned that the banner of "low carbon", "energy" concepts such as air conditioning products, usually you a thousand dollars or more than 2,000 yuan, 5,000 yuan or about a television, marked "low carbon" mark, the price will rise million yuan.

Scientific approach to the elimination of "electronic waste" of bias

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Scrapped


Home Appliances
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And
cowl neck sweaters


Computer


,


Mobile


And so are generally referred to as "


E-waste


. "In recent years, management in place, and a number of family workshops" underground facility "illegal dismantling them for recycling, often caused by toxic substances pollute the air, soil and groundwater, and even a serious ecological disaster.





However, the reporter recently Export Processing Zone in the North Sea has seen another scenario: that the regular "e-waste" recycling enterprise, plant clean, elegant environment, water


Cycle


Use, split neatly down the classification of packaging materials, and each procedure on the dust, sewage, noise and other strict technical rules, to avoid environmental pollution; the local environmental protection department once every three months for monitoring to ensure that its "safe production" .





Recent years, with environmental consciousness, people are increasingly sensitive to environmental issues, and many media "e-waste" recycling due to contamination of the exposure of the electronics recycling industry people the "disadvantages" With very good understanding, but have neglected the e-waste recycling law norms "benefit" of "renewable resources" industry had a bias. Some people think that recycling of waste electrical spin-off assembly of the product is "second-hand", in fact, the products manufactured are subject to stringent testing to ensure reliability and performance


Security


; There are many people informal manufacturers and illegal "underground factories" on equal footing as a dangerous source of pollution, that should be shut out; will be under strict supervision in the customs that are foreign transfer of solid waste garbage imports, the actual of electronic solid waste import and export trade is a normal one, and is implementing international conventions, "an extension of the production company responsible recycling," the relevant requirements.





Environmental protection is a science, for fear of pollution, for "electronic waste" indiscriminate white Yigai excluded attitude, undoubtedly runs counter to the spirit of science. According to technical personnel, "e-waste" is a renewable resource of huge value. To waste mainframe computer, for example, copper, aluminum,


Steel


, Plastics account for about 90% by weight, of which 54% of steel, copper and aluminum 20%, plastics 17%, circuit board also contains valuable gold, silver, palladium and other metals; in retirement mainframe, split screen treatment The scraps, recyclable


Waste plastic


And


Scrap iron


About 35% each, even from the waste


Glass


Treated wastewater recycling loop blizzard, because useful substances containing lead, overseeing the re-pricing is still up to several hundred dollars per ton. China is the home appliances and electronic products producing countries, many foreign-owned or joint venture factory in China, products are exported, means that large quantities of iron and steel, rare metals, chemical materials and energy are spent, and the "e-waste" recycling, the manufacturing of these products native resources and energy saving is undoubtedly effective.





China's per capita resources are limited, as an important part of recycling economy, renewable resources, industrial development is an important guarantee for achieving sustainable development. Therefore, we have the responsibility to promote environmental protection and rational ideas and concepts, scientific knowledge to help people "e-waste" recycling of value and meaning, which is no doubt the development of China's renewable energy industry has a positive effect.





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