Tuesday, August 10, 2010

Enterprise New attempting to use the concept of low



Copenhagen conference, the "low carbon" in depth deep in the hearts of his countrymen, but also to energy-hungry


Home Appliances
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Industry, the competitive situation has been changing, Midea, Haier and Panasonic home appliance retail giant announced the recent series of high profile outside their "low carbon" strategy to promote low-carbon products expressed their overall popularity. This month, officially entered the decision to drink and profitable year
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Sell


Season, in order to improve gross margin drinks, some beverage companies are launching new products at the same time, use the "nutrition" and so raise the price of new products.





Some experts think that by "low carbon" and "nutrition" and the concept of price increase, we must get rid of in order to "marketing"


Service


Short-sighted, to provide consumers with truly excellent product, or they will lose some of the market.





Appliance industry





"


Energy


"Concept is even more





(Reporter Xinyu Liu) in Copenhagen, the "low carbon" is engraved in the hearts of his countrymen, but also to energy-hungry appliances industry, the competitive landscape changes, low-carbon products in the market share rise significantly .





Household electrical appliance enterprises





Played the "low carbon" card





Air conditioning


Energy consumption of various household appliances in the largest category of products, central air conditioning energy consumption issue is a hot topic in the industry along. Although the United States and the central air-conditioning in the domestic market has strong words against the international brands of capital, but competitors in the international market there are still a considerable gap. America's central air-conditioning business center next president of force well versed in this field: the central air conditioning in the global market share in a place, the domestic central air-conditioning business must be a breakthrough in low-carbon strategy.





Haier chose the "Baotuan" approach, Haier has announced a joint GE,


States United States


Suning, China's environmental industry associations and other institutions to engage in domestic washing machines in the field first "zero-carbon conversion Union" scheme through multi-stakeholder, for the consumer to create a low-carbon Laundry "industrial chain." Foreign companies, the Matsushita said it would be


Environmental protection


Type housing for the product development standpoint, the temperature, humidity, wind direction and other home climate.





China


Electronic


Chamber of Commerce Deputy Secretary-General Lu Renbo evaluation of home appliances to achieve the "low carbon" is not a "do not do" multiple-choice questions, but to the business can continue to maintain a competitive edge in the market, the key, or even related to business survival, low-carbon technology development is lagging behind companies will feel pressure.





"Low carbon" home appliances





Price doubled





Reporter visited the market, found that under various name of "low carbon" terminal appliances are popular. Internet Consumer Research Center data show that, when asked if the home is using energy efficiency labeling for the one or two energy-efficient appliances, more than 65% of consumers gave an affirmative answer. This means that low-carbon household appliances in the past year have made the promotion of substantive results.





Su Ning Gu Wei, general manager of Guangzhou said management center, low-carbon household appliances market share rise significantly, currently on the market play a leading role in the basic level 1 and 2 is the energy efficiency air conditioning.





's Survey, a series of "low carbon" concept, the average price of home appliances has improved, sales staff, said both the technical content of low-carbon products, or product design, are "high end" products, the price will certainly than a length.





Consumers





Really low-carbon carbon appliances





"It is a low-carbon, carbon is not really ah", a consumer reporter at the store to reflect the rate if the price is over "unacceptable" and will shelve plans to buy low-carbon products. This reporter learned that the banner of "low carbon", "energy" concepts such as air conditioning products, usually you a thousand dollars or more than 2,000 yuan, 5,000 yuan or about a television, marked "low carbon" mark, the price will rise million yuan.

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