Lighting Industry Business Experience, "winter"

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After several years of development, China has become the world's largest producer of lighting appliances and exporter. Light industry output in 2007 reached 180 billion yuan to 2000 billion yuan, the export share of the 125 billion dollars. However, by 2008 China's macroeconomic situation is grim, human costs, RMB appreciation, the real estate market downturn ... ... these negative factors and the lighting of the huge export industry, are constituted of pressure. Recently, the reporter interviewed Deputy Secretary General of China Association of Lighting Doulin Ping, in his view, the lighting industry has now entered the "boring on" Firms should be psychologically prepared, ready to "winter."



Lighting industry into the "boring period" light bulb changer kit

aluminum reflector

Due to the impact of macroeconomic and lighting company in 2008, facing unprecedented challenges, lighting, electrical appliances industry is very optimistic about the situation, it is a fact recognized by the industry. Person is expected in 2008, lighting industry will be about 30%% of enterprises face closure. Lighting in the home, along with the housing market downturn, the home decoration industry is being affected, and lighting market, sales are very sluggish, this phenomenon was particularly prominent cities; in engineering lighting, With the national energy saving policy, further implementation, a lot of city lighting engineering triumph and not as in previous years, office lighting fixtures have also been various restrictions, it has to a certain extent, affected the lighting appliance market. Correspond with the market decline is the production sectors of the lighting difficulties. Many practitioners said that raw material prices, labor costs, profit margins narrow, increased costs lead to market prices of many lamps in general increased by 10%% 30%%. Part of the cost pressure on manufacturers have transferred to the sales channel, exerted pressure on the current distributors.



Relative to the domestic market and export situation of enterprises lighting seems to be more negative. The United States as China's main export markets lighting, is currently facing the sub-prime crisis affected China, the export market shrinking rapidly. Doulin Ping told reporters that the export growth rate during the first half decreased lighting companies, mainly energy saving lamps for the decline in exports, some companies already lower than the double-digit growth rate, and this situation could go on forever. In addition, many companies even if exports remain unchanged, its margins have also been very limited. As the number of foreign enterprises in the early and signed orders for the whole year, and now the appreciation of the yuan, its profits have been close to zero, can earn the respect of the export tax rebate only, but had to continue to fulfill the contract. In this case, some companies have in transition, given by the exports to domestic sales, which virtually has intensified competition in domestic markets. Doulin Ping said that prior to the export business mainly because many enterprises have been and are based on OEM way, the lack of marketing channels, but also coincided with the highly competitive domestic market, domestic sales of its switch to the road it may not be smooth.



"Winter" reflects the immaturity of the industry



Lighting industry in China despite a long history, however, compared



Home Appliances And other industries, still very immature. Doulin Ping, at present domestic enterprises have tens of thousands of lights every year, hundreds of small business failures, but this year they have far more small businesses rise. Lamp itself, the technical threshold is not high, competition is a bit confusing, product homogeneity serious, enterprises often imitate each other's status will appear. Usually a company just launched a best-selling light, it will quickly be put on all manufacturers copy sales outlets. Such an industry status quo, apparently do not have to experience the "baptism" capability.



Olympics



Works on China's lighting industry is an opportunity, but in Olympic venues in the proportion of national brands account for much? Doulin Ping told reporters that most of the Olympic stadium lighting products from leading foreign and domestic lighting brands share about 20%% about. In contrast, the gap between domestic and foreign brands is quite large. The problem of domestic products is reflected in three aspects: first lamp itself, the lamp reflector, and lighting, domestic brands still difficult to meet international standards; second light source, light efficiency, power and longevity compared with the foreign brands There are some gaps; third design level, such as arrangement of aiming point, is not good.