The Acquisition Of U.s. Industry Staged A Small White Swan "three Wars"

Frbiz Site


With the acquisition of U.S.



Little Swan, White Market basically divvy up a strong brand. Little Swan, Midea and has also issued a bulletin for the planning of major assets restructuring, the two companies also suspended. Analysts believe that U.S. appliances on the completion of the reorganization of small swans, means that since 2005, led by a white capital asset merger integration has been basically put in place, the domestic industry, the layout of the basic white molding. From now the white giant enclosure results, the future pattern of white power industry, Haier, Midea, renault ignition coil

mercedes glow plugs

Hisense Will become a major force in this round compete.



To air conditioners, washing machines, refrigerators as the main product of the white power industry, despite the higher category, but in recent years been promoting the advantages of corporate reorganization and integration of the degree of concentration makes the industry continued to improve, have been presented with



TV A similar trade pattern dominated by a few companies.



In fact, since 2005, white industry consolidation has never stopped, and the rapid card to place, this one white for the integration of capital dominate the salient features. TV companies to complete the one hand, cross-border "black and white with" White Hisense Kelon, Sichuan



Changhong Holding Meiling; the other hand, white is also the industry to integrate itself. If the United States of recent years Hualing, Rongshida, a series of acquisitions of small swans.



Industry also pointed out that, with the white domestic market integration for the time being come to an end, Haier, Midea, Hisense integrated through a series of resources, will significantly enhance its strength, and ultimately from upstream raw material procurement, R & D to downstream



Sell Channel resources sharing, the industry chain synergies gradually.



Refrigerator War siege of the U.S. Haier Hisense



In the domestic market, compared with air-conditioning, refrigerator industry, the basic stability of the competitive landscape. Zhang smashed 76 from 1985, Taiwan began to question the refrigerator,



Haier Refrigerator Already revealed a dominant temperament. Free M & Star appliances, Haier refrigerators make fast start and has maintained its strong position to maintain the market share of 35%, while the other 10% of the brand is not a breakthrough.



And Haier have been made with the sound of the refrigerator contents of one of the four big families, along with Kelon's strong words against the fallen have lost the ability to Hisense entered in 2006 after the sound volume is gradually returning, but there a long way to go. Daoshi refrigerator industry newcomers as the United States, although the market later, the acceleration is rapid. After a series of mergers and acquisitions, the current "line of beauty," the overall strength of the refrigerator industry has leapt to the first three, and rely on strong R & D and channel advantages, are continuing to industry, especially the former two-Hisense Kelon's strong impact on the status of launch .



For now, Haier's leadership position is relatively stable. Especially in the high-end refrigerators, Haier introduced last year in the first domestic high-end sub-brand "Casa Di" French door refrigerator on the year, again the first to introduce Italian 3 refrigerator, high-end refrigerators in the domestic market leading position. U.S. release in March of this year "



Van Tai Luo "After the high-end refrigerators, and more intense competition for Haier.



Integration challenges of the U.S. World War II washing machine Haier



Domestic washing machine industry is still in the "one superpower and many powers," the competitive landscape, with a complete line of Haier, extensive distribution network and strong brand, accounting for one third of domestic market share; ranked second and the third is the Little Swan brand and Rongshida, the two companies were the market share of 12% and 8%. Successive acquisition of Rongshida and Little Swan, the "beauty of line," the overall market share in the washing machine more than 20% of the market over the years, the formation of a substantive challenge Haier boss.



Hisense Kelon short board washing machine business has not been padded, but look at the top ten domestic washing machine brands, Little Swan and Rongshida was beautiful in the bag, Meiling by Changhong Holding, Jin Ling were acquired by foreign brands, domestic M & A market has been the lack of good resources. Thus, Hisense Kelon started to try another breakthrough of the road: the global white giant



Whirlpool



Cooperation, from the foundry business began to develop their own washing machine.