Foxconn transition fantasy: OEM channels to seek the king of king - Foxconn, Motorola - Network Appliance Industry-hc360 HC

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An economic crisis, so "King of OEM" Foxconn has been 35 years since the creation myth of this end earnings, but also seek to accelerate the transformation of Gou's determination. Terry Gou to open up the channels to create their own strengths into product advantages, do set "OEM king" and the "channel of the King" in a new generation of king. Only, channel construction and


Electronic magnetic notice board


Business on the terms of Gou and Foxconn, a little strange, not the brand strength and customer service experience of this transition is more like Foxconn is a gamble. engraved brass plate


Gou do


channels, the difficulties are obvious before: if


Sell


OEM products, to obtain customer support, sales own products, the lack of consumer awareness.





Every year,


Shenzhen


Dozens of factories in the outskirts of Apple's iPod and iPhone, Hewlett-Packard's personal computers,


Motorola


And Nokia, the world's top mobile phone and other electronic products, will be pouring all over the world from here, these plants belong to Foxconn, a company exports in 2008 reached 55.6 billion U.S. dollars, accounting for 3.9% of the total Chinese exports company.





No doubt that if selected a company representative "industrial manufacturing" other than the U.S. "Business Week" as "the foundry of the King" Foxconn, the fear that no company can fix. However, this round of economic crisis to Foxconn


Boss


Terry Gou has changed, he did not want to be limited to only do "work", he conceived to be a set of e-commerce, modern logistics, a new generation of technology services in one king.





The idea and not only stay in the mind of Terry Gou. More than a month ago, a "Flying Tiger Tesco" in B2C website has quietly on the line in the internal Foxconn, Foxconn employee, said the company is encouraging them to try and comment, "the time is right will open to the outside" .





The time to push forward three months last year in September, Terry Gou also announced a code-named "full steam ahead," the massive project? The next three years to spend 10.0 billion Taiwan dollars (about 2.1 billion RMB), China 3C open 10,000 stores, for a time the entire manufacturing sector in the cries, the original "King of OEM" would like to become a "channel of the King"! However, the "Flying Tiger Tesco," the on-line, so that the industry has seen Terry Gou's ambition seems to be greater, not only on line layout, and even their own e-commerce have fallen pieces.





"Flying Tiger" program





"The last network in China is an opportunist's paradise, the future strength of advocates should be an opportunity." Terry Gou in 2009, made no secret of the favor of their own e-commerce and high-profile announcement to the outside world, has already accumulated a lot of their own software and network experts.





Entrepreneurs this is a tiger appears that his company should be as quick as tiger, capture the speed necessary to win the game. Distribution of e-commerce should therefore faster, Foxconn internal staff told reporters, are still debugging the "Flying Tiger Tesco," a short time had Jianzhan finished product is mainly Foxconn OEM computers, mobile phones,


Digital


Cameras and other consumer electronics products, the price is relatively cheap.





Now, Foxconn access business group has set up a special e-Business Division, specifically responsible for "Flying Tiger Tesco" business, pre-3C-based business, first to the late is likely to expand to a full range of products line, to the department store type of development.





Fact, as early as early December last year, there is news, Terry Gou and Ma have jointly invested 100 million yuan, the logistics company in Hangzhou, China by the former COO Google Chou responsible, although the rumors, Foxconn Technology Group Media Director of the Office Kun to "need to get confirmation of Taiwan" as an excuse not give a direct answer, but Foxconn into e-commerce strategy has been the default.





The past two years, the traditional giant have entered the domestic e-commerce, manufacturing areas Founder, Lenovo, Haier, the Big Three,


Home Appliances


Retail trade, there Suning, Gome, the two dominant, but a different e-commerce company in 2010, whether there will be a new expansion of the survey, there are more than half of the companies will expand the action in e-commerce market.