Hardware product marketing strategies of foreign trade enterprises export success

China Suppliers


Foreign trade is a very difficult industry, is also a very interesting world. This morning, you are dressed in luxurious hotel lobby drinking coffee with an Arab, sweating at night is leading a group of workers to load the container. Sometimes you get a full day leisure does not have a telephone, and sometimes had to stay up late night discussions with the Americans argue. You may be a message to earn the last million, they may miss a word and stuffed under the "monstrous disaster." Swiss clients have received a warm send chocolate, there was a country profiteers design money making painful. You will encounter all sorts of people, national merchants, banks, customs and government agencies to deal with all kinds of strange incidents. A lot of things, can not find the answer in the textbook, experience is the most important.

If the "R & D, production, processing, marketing" than to a strong sustainable competitive hardware business, "iron triangle", then export hardware business or the domestic market hardware business, "R & D," this is a little lacking, " production and processing, "This is a complete powerful, and" marketing "is a serious missing the point.

Imagine an unusual combination of an unstable triangle To and foreign brands, domestic hardware companies compete, the embodiment of competitiveness must be strengthened marketing functions, fully driven R & D, full release of its powerful production and processing capacity, thus forming a against the power system stability triangle, so marketing will be the domestic export hardware companies turn a core driving force, more will be exported hardware companies must focus on cultivation of "internal strength" and the successful transformation of the "one hurdle." Marketing functions of the hardware intensive help to improve the speed of business cut into the domestic market and the success rate of expansion in the channel network effectively pulled up hardware sales and new business brand awareness products. canon i860 printer

Companies when the domestic market to ensure the success rate of transition, the most crucial point is whether the product connected with the market demand is relatively, compared with competing products have a significant difference whether the style, price, style, which will help the company products Fast moving off the market and reduce operational risk. But in reality, many export enterprises are operating in the high level of enthusiasm will be in market segmentation, product differentiation ignored, more blind The Wind in the simulation again trapped in a "struggle between the Red Sea," suffered a lot of inventory, capital backlog, vicious cycle of domestic form. balloon printing

(1) return the product "real value." Economic crisis, and consumers spend more and more cautious, more neglected virtual value, to the actual value of the product itself. In the end product selection, consumers showed a "slashing" the phenomenon of brand value, more direct focus on the product features and prices. Product cost as the decisive factor affecting consumer purchase. xaar

At this time, the right marketing can not be over-the pursuit of brand value, but should return to a rational function of product value. Enterprises must be on rational functions of product development and marketing communications interests. Virtual brand before selling emotions aside to highlight the product features and selling points arising from the objective function of interest. Selling point than the stress at this time stressed the function of brand affect more effective selling point.

(2) make a narrow segment of the public "category leader." With consumer psychology and structural upgrading, health awareness to strengthen environmental protection and so on, there is a lot of potential in many sectors development opportunities. From domestic sales by exporting to the strategic transformation of a breakthrough in the search for an effective cut into the category, companies can easily segment in the market, the "Narrow Focus" to get the rise of the opportunity to drive corporate brand enhancement, such as Langsha to promote underwear Socks , casual wear and brand value extension.

(3) make similar products in the "difference protagonist." Popular products in different segments with a single product to a new market success, this product will be based on existing demand graft combination. Such as the clothing neutral jacket collar and effective combination, as a new fashion clothing consumption.