Not to be outdone local firms competing LED color TV market intensified-LED TV, Skyworth TV - Network Appliance Industry-hc360 HC

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Samsung

, LG, Toshiba and other foreign brands, launched its latest LED TV; Skyworth cotton drill

Konka cotton seersucker

, Hisense large screen LED

TV

Holiday launch offer. Reporter yesterday (December 24) to the number of electronic shopping to see Huaqiang North,

Flat Panel TV

In the end the end of every end-market competition intensified, foreign brands have increased market competition for, LED

LCD TV

A turbulent time. Represented by Skyworth is a high-profile domestic brands said LED backlight modules in advance, while the project will open up the LED industry chain, to improve market competitiveness.



LED TV scramble round started



"LED TV battle has fully started." Samsung, LG and other Korean giant, fat, force this year, China's first LED TV market, and promote the traditional LCD TV to a higher level of LED LCD TV upgrade. Skyworth, Hisense and other domestic brands have also launched large-scale LED LCD TV.



"2010 years will be foreign LED TV showdown of the year." Yang Dongwen, vice president of Skyworth Group, said, according to the Consumer

Electronic

Industry general rule, LED LCD TV will replace the traditional liquid crystal into the high growth period. From the investigation agency's latest data show Displaysearch, 2008 share of the global LED backlight is only 6.7%, in 2009 has risen to 27.8%, next year for the first time over the traditional backlight, share raised to 56 %.

LED LCD TV

fancy cake, Chinese and foreign brands to enhance the layout. Yang Dongwen said Skyworth 2010 LED LCD TV shipments will reach 2 million units, accounting for Skyworth LCD TV shipments in the three percent.



Open up the LED industry chain and gain the initiative



It is noteworthy that, in the foreign LED LCD's this confrontation, foreign giants from the current situation in the field of LED LCD backlight has a certain advantage, while China's color TV giants will mainly depend on the way outsourcing LED backlight to participate in the competition, many domestic low-cost TV companies is the main way to snatch the market.



"LED LCD TV competition will undermine the competitiveness of domestic flat." Expert pointed out that in the highly competitive TV market, the lack of control of LED backlight is clearly passive domestic brands. To truly grasp the LED LCD TV market dominance, the Chinese color TV giants have to enter the LED upstream.



"Skyworth will be a breakthrough in the LED industry to win the initiative." Skyworth Group Chairman, President, said Zhang Xuebin, Skyworth LCD module layout has been completed, are currently planning to enter by way of equity participation

LCD panel

Areas in order to achieve full distribution in the LED field. "This will be Skyworth TV in their main area of another major investment." He said, will actively participate in the next LED Skyworth

Illumination

Application, or even involved in the field of LED chip package upstream.



LED TV prices will be lower



"Competition will be the biggest beneficiaries of the consumer." Experts, led to rapidly rising share of LED backlight the main reason, in fact, the decrease in price is greater than the traditional LCD TV backlight the decline . Displaysearch Hsieh, vice president of Greater China, said to the first quarter of 2010, 40 inch LED backlight module, and the same size CCFL (cold cathode fluorescent tube) spreads from 140 dollars in the third quarter dropped to 100 U.S. dollars, and to spread of both the end of 2010 will drop to 40 dollars more within. "



According to the forecast Displaysearch the next quarter the price of 40-inch LED backlight Jiangzai decreased by 50 dollars, with the decline in the price of LED backlight modules, LED LCD TV LCD TV prices and general price gap will narrow. At present, domestic brands represented Skyworth has been the first to cut prices.