Suning to establish a new supply chain model driven industrial upgrading

China Suppliers





As the giant home appliance chain Suning Appliance, over the years not only in size and speed of opening to strive to provide quality services to consumers also effort, the business philosophy and marketing models is to break through. Suning Appliance test the water first 3C models, SIS shop business model, Intel Office experience to lead the industry continue to explore the development of the retail model.



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Create a "3C +" business model
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From electrical shops to integrated electronics store, to the 3C business model, in the past in order to adjust the main product line of industrial upgrading, Suning always stand in the forefront of the industry to explore. 2003 Nanjing West Road, Suning stores in operation to create a 3C model, based on the integrated appliance business into the computer, communications, digital products, and gradually spread across the country, opened a flagship store dozens of 3C, a peer-imitating model promoted Development of home appliance chain 3C.





Since then, Su Ning launched on this basis "3C +" mode, this new "3C +" mode, the core content is: "+" means "home", "3C +" is "3C House," is a completely "customer-centric" business model 3C; "+" is "plus", that is, the original operating mode of 3C reflect "a more professional personnel, product richer, more comfortable environment, the system is more advanced and more comprehensive services , prices are more affordable, "the six innovation;" + "or good, always seeking more.


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According to introduce, "3C +" six major characteristics: first team all self-mode, to provide consumers with professional digital life solution; products a kind of "Category + brand" the principle of combination of slow steady brand product updates to keep the brand out of traditional household appliances like, reflecting a sense of dignity and quality brands degree. Low sensitivity of the brand, product life cycle is short, fast function consumer electronics category is taken out kind of way for consumers to compare and choose; extensive product line, comprehensive electrical accessories associated with the introduction of 3C products, providing one-stop style and open-style shopping experience; combined with international advanced design concepts, focusing on personalized shopping details, so that "the customer is more comfortable."





Store Suning conducting environmental design from the channel width, the guidance system, store environment, color, room temperature, shelf height, light intensity and other aspects of fine design. Sense of security to consumers shopping has great influence on the light intensity from the usual 300Lx domestic stores up to international standards and the 1200Lx; the use of advanced information technology, with all members of shopping patterns, customer behavior analysis with autonomous capabilities; addition to stores selling itself details, but also according to the needs of the consumer research provides a wealth of innovative personalized services, such as a large number of MP3, ringtone download, cell phone charging area, a free electronic lockers, digital printing, child care and so on.





"3C +" mode and the effective integration of Suning's flagship store strategy, achievements Suning stores in key cities nationwide restructuring plan, and in Beijing, Shanghai and Guangzhou, a city of rapid promotion.





Establish a new standard for vendors





To "3C +" mode popular mainly rely on the Suning Appliance, in the fierce market competition among the continually expanding the number of chain stores, and establish a new industry standard.





Home appliance chain in China, business model, the Suning "3C +" model to guide the chain, industrial upgrading, the first time from the core product lines to adjust the core shift to consumer demand, regression commercial nature. 3C model and the first popular in the country, as Suning would drive the industry further concern to consumers, and expand similar attempts and research. This pattern of replication throughout the country and the promotion of ideas from the pilot turned to full implementation.





Suning in the course of business, vendors introduced new standards for industrial upgrading has brought not only changes in business and consumer relations, cooperation will bring more changes. Manufacturers from the previous game, focusing on product sales profit distribution is giving customers the value of the common mining cooperation. Docking between the information systems vendors, through data feedback and research, joint research and development of customized products to meet customer demand for our products and provide consumers with more value-added services to enhance the quality of the entire supply chain operations.