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Appliances Industry was never a lack of focus. Since the consumer electronics market in recent feast, the air conditioning is undoubtedly the object of most consumer attention.






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Will start on June 1 to implement the fixed-frequency air-conditioned new energy efficiency standards and adjust the financial subsidies to promote energy efficient air-conditioning policy, has entered the countdown stage. This means that the light of the current standard of three to five fixed-frequency air-conditioning energy efficiency will quit the stage of history at the same time, state subsidies to promote energy efficient air-conditioning policy adjustments, adjusted not only increases the threshold for subsidized products, but also substantially reduce the subsidy intensity . At present, from the new energy efficiency standards and the implementation of the new subsidy policy to adjust the last 10 hours remaining, active air-conditioning business promotions activities, consumers pay close attention to jump on the national high subsidies "last train", air-conditioning Sell Market is performing a "doomsday" is approaching the eve of the carnival.
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Air conditioning sales season ahead of the arrival of


Much concern to the industry set new efficiency standards for frequency of air conditioning on June 1 this year will be officially implemented. It is understood that the original air conditioning energy efficiency standards are divided into five energy-efficient system, an energy efficiency ratio of the highest efficiency air conditioning, five energy efficiency as the entry threshold. In the new energy efficiency standards, Air conditioning energy efficiency rating From the original five-level re-qualify for the three-level, the existing two energy efficiency standards will become the new standard in the three energy-efficient products, the current level of energy efficiency standards will become the new standard in the two energy-efficient products, more energy-efficient products is set at an energy efficiency of new products, while the previous three, four, five and air conditioning products will be fully out of the market.








Improved market access threshold for air conditioning companies and businesses will undoubtedly bring great pressure. According to the State Information Center statistics show that throughout 2008, the Chinese air conditioning industry stocks reached 15 million units at an average of 2,000 yuan each calculation, stock funds up to 300 billion, while the air conditioning in these stocks, almost 80% of which about to be out four to five products. According to industry sources, has repeatedly delayed release of new energy efficiency standards for air conditioning, primarily for the business inventory of high-energy consumption products digested leaving more time, or loss of too much business. Many brands have started the second half of last year halted and inefficient air conditioning, high-energy air-conditioning unit has also conducted a large number of early clearance. With the June 1 "deadline" is approaching, the market has been rare sign of high-energy air-conditioning. 6,7








than traditional air-conditioning sales golden month, this year's air conditioning season is coming earlier. In particular, since May, by a sudden temperature rise across the country and will soon implement energy-saving air-conditioning subsidies for the New Deal and other factors, many air-conditioning business sales surge. From the nation's largest B2C Electronic Online Shopping Mall Business Corporation Jingdong data show two weeks before the air conditioning sales in May rose as high as 550%, growth of 350%. States United States Side that started this week's "Icy" shopping section, Gree, Midea, Haier, a level about energy-saving air-conditioning as low as 1,200 yuan. Beauty, Gree, Haier, Hisense , Electrolux, Sanyo, DC inverter air conditioner line of below 1,600 yuan. Recently, the joint air-conditioning manufacturers GOME Group, signed an additional 10 billion yuan strategic large single, large single resource advantage will ensure stable prices of season. Suning Electric (002024, stock it) side, said Su Ning, launched this month on the 15th to bring air conditioning sales start early section of the outbreak, an increase of about 420%, much higher than during the Golden Week flag air conditioning sales.








Significantly diminished the amount of subsidies the New Deal








To promote industrial upgrading, from June 1 last year, the State Development and Reform Commission Ministry of Finance and started " Projects that benefit the energy-saving products "Energy efficiency rating to buy more than one or two air-conditioned consumers to each ranging from 300 to 850 yuan subsidy. Subsidy from the energy production companies to directly approach the ones who enjoy lower prices for consumers. Energy-saving air-conditioning projects that benefit one year after the implementation of high energy consumption of the basic inventory digestion, energy efficient air-conditioning market share rising, inefficient air-conditioning consumption accounted for market-driven and fundamentally change the situation. countries to consider energy efficient air-conditioning subsidies for the promotion policy adjustments, reduced subsidies intensity.