City Liquor Board To See Through The Brand From The Virtual To Real

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Spirit Game companies experiencing the product, price, channel and end of the Competition, the brand and strategic competition has increased the primary factor. The history and culture is the most explosive liquor brand of energy, it can have the liquor brand and gifted with a historical mystery, this mystery will be in the market into consumer spending power. Because of this, most manufacturers of brand liquor brand as long as the mining operation is very much the same history, just as established as its own brand. In my many years of wine advice in planning that "how to change the liquor brand in the illusory construction of history and legend" is more important for us from the burning city of Hebei liquor pot liquor board brand building to snoop bit.



Liquor production craft of the traditional wine, "wine is Chen Hong," Consumer attitudes have roots deep in the minds of consumers, consumer opinion, history and culture of wine represents the quality of products. City liquor board gps tracking bracelet

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Hebei burn pot liquor from the "Five Elements, board city burn pot liquor", a beautiful legend opened by Emperor Qianlong Ji Xiaolan Ye and wit sustains an absolute legend. A beautiful legend, an eternal absolute, so that "the city burn pot liquor board" fame, also the birth of the "burning city board pot liquor" splendid "myth." With vague on how the history and legend into the consumer side can touch or see in the things that can be further into the consumer real consumer demand? Board city made "a little" culture.



"Pot roast wine town board really can drink a bit," interpretation of the board little town on the consumer really, highlighting the "little" culture: better water quality, the quality of pure alcohol a bit, the first longer, fragrant wine that poly little friend. It is the city board of this "popular culture" effectively narrow the distance with consumers, close to the average music consumer has been the consumer's understanding and love for the brand, his mouth full of friendly and peaceful discourse, breeds with Moderate drinking healthy fun, sounds ear, murmured pleasant. Meanwhile, enterprise, the company invited Du Yulu as Brand Ambassador, in a calm, steady tone of using TV Advertising language media to bring the consumer side.



Brand value is a unique brand of individual genes, brand positioning and brand Marketing Comprehensive reflection of the embodiment of effective consumer customers for their perception of product quality wine, taste, flavor, and cultural experience. Lack of meaning liquor brand, the lack of unique, interpretation of the lack of wine culture and understanding only pulled just far-fetched, "History and Legend" is obviously brand value is pale and weak, consumers will be kept at a distance. City



board design well done on this single product in his breakout leading product design wine Lou wine, bottle type is to use The Northern Shing wine baskets, wine chaste tree extract produced a series of sediment wine bottle basket, chaste tree code pattern is clearly visible; bottle box posted on the traditional diamond bonus point set off the script of "Wine" on standard wine; bottle used red ribbon yellow cloth binding Sealing. Set of unique visual effects and distinctive regional characteristics in a rapid integration into the north side of consumers. In the board the city's image in the high-end products, such as "Purple Semin Pearl" Qian Ye closely around the culture around me and started including the Qing culture, Wong Ka-based, cultural, etc. Expand Summer Resort. As Package The Chengde Mountain Resort landscape design, with "Purple Semin Pearl" four striking calligraphy characters, highlighting the strong local character and rich cultural heritage, highlighting the uniqueness of the product.



Alcohol Only through these tangible elements of the brand is not enough, the city board in recent years actively sought and received " Chinese Famous "" Famous Chinese Trademark "" Chinese culture, wines, "" non-material cultural heritage protection, "and so winning. Greatly enhanced Wine The company's corporate image, commercial value and burn pot liquor board the city's brand value.



2008 board the city has introduced new "board City Hwasun 1975" and substitute "five steamed for long, supple harmony" as the main aspirations of the city's future efforts to build strategic board leading products. Were experts in Shijiazhuang Tasting and discussion, well-known expert on high-Jing Yan liquor, Fanchang Xiu, Song Shuyu so full to the scene, "City burn pot liquor board rolls taste mellow, soft net, is the North Luzhou liquor supple texture of the new standard" has been unanimously endorsed by experts to establish the product taste, "supple" benchmark.



Liquor brand building is a systematic project, and the enterprise is closely related to other functions. Marketing Innovation at the same time do a good job how illusory the history and legend become effective consumer awareness is the cornerstone of liquor brand growth, brand building, after all, are based on consumer demand started.