Death Sms Wraps Cottage Mediatek Becomes Public Enemy

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Says, "I want to hang your mobile phone" text message is the message the past two weeks the most fire. It is reported that some domestic mobile phone market, and the "cottage" mobile phone text messages received and see this situation when the crash occurs after use of specific characteristics, "Message in a line for each word and then a blank line, when the checked text to countdown phone freezes occur a few rows. all the keys out of order, and Kuang Zhen endless, and only removed Battery Cai Xing. "



News reports are pointing the finger of blame occupy domestic phone and "cottage" handset baseband Chip More than 80% market share of the MTK. However, as the incident vortex center, MTK has maintained a low profile, as always, as a listed company, has such confidence and the courage to sit tight in Taishan, it indicates that it believes that this incident has no effect on shipments. spa salt scrub

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Frankly speaking, I think so. "Black" father of mobile phone MTK has been given the titles of the media, but the success factors are often ignored by the media. MTK platform solutions provide hardware reference design, including UI, complete software system, BOM, vendor lists and price, the shorter the chain of traditional mobile phone industry, the completion of the traditional platform providers and mobile phone chip design work, a significant reduction the mobile phone manufacturing threshold. Volkswagen CEO swept the world in two cars in the Golf and Touran in China took a plunge after the sighs: Chinese people do not like the complexity of the car, like a simple cart. Yes, China accounted for the vast majority of non-elite and non-consumption of highly educated people are the main force, they are willing to pay 600 yuan to buy support QVGA display, 30-megapixel camera, Bluetooth A2DP the "cottage" handset, which Nokia is not only supports 128 × 128 display and FM radio. This feature coupled with the ease of use make MTK platform in China with strong local power distributors like a duck, as well as South Asia, Middle East, Africa, Eastern Europe and South American counterparts. Sky is the most successful to channel China's domestic mobile phone manufacturers started, MTK is the most important clients. Of course, there is no simple industrial chain, mobile phone design companies still exist, but their business model to sell mobile phone motherboard or machine, for the channel ID and new customer design features.



Another important factor is the MTK's R & D capabilities, has been worked by TI, Qualcomm and other companies, senior research team composed of the chip. MTK innovation in the industry chain to open the market, but more importantly, it developed a world-class wireless baseband chip. Mobile phone baseband chip is the absolute sophisticated field, involving digital, analog, DSP and other fields, as the chip industry, Intel is also boss passed, this market failure. Sounds weird, random pick a MTK's "cottage" mobile phone, compared with Nokia's N95 to test, you will find majority of professional performance indicators are similar.



Back to the message of the event, all reports seem contradictory, MTK and no formal response. But all may have been clear: the problem from the MTK software platform EMS (EnhancedMessageService) related vulnerability module, a SMS can support 2G era image and sound technologies; and, this software vulnerability exists only within a certain period of time MTK released to the customer code has been fixed in the latest version. In other words, the market is only part of the phone with MTK platform will be such a problem.



There any software Bug, but if there are 150 million mobile phones every year with this software, the Bug is likely to destroy your share price. MTK has already done well, and its platform through numerous laboratory tests and road test, at the expense of a large number of "white mouse" (the industry's view of a new platform vendors jokingly), but it is now experiencing an "unsupervised" development bottleneck, that it has reached the highest level of self can be reached without the customer to request it so.