Olympic Construction Challenge The Professional Market Segments With The Same Name Brand Basketball

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Recently, marked the distinct cultural identity of the Olympic basketball basketball theme restaurant opened in Beijing, shiny. This is a sports brand in the country among the first challenge Pick a professional market segments, the first establishment of the same name brand of basketball theme store. "Olympic basketball theme emerged store is brand homeopathic product of the times, in 2010 more than 100 Olympic basketball theme store in the country gradually opened to expand the domestic market segments, active distribution of basketball."



Leading professional market segments Recent years, the domestic sports brands Sell Scale networks have expanded dramatically, while urban centers have multiple commercial street sports brand stores not unusual. Industry sources say that a serious increase in the homogenization of the case, the sporting goods market competition faced by a further escalation of the terminal, sub-market trends to be there. panasonic dmc fx10

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If the "Bao Jianfeng from tempered" is the only way to create a classic brand, then the precision agriculture market, 20 more than basketball equipment contained in this Olympic is Regent Road. Basketball supplies from the focus on business markets, to send power professional, international, to create the industry's well-known brand, developed to advance NBA, signed a 12 NBA players, Olympic football boot in the NBA arena left Shining bright mark. Olympic 2009 top basketball shoe sales giant in the nation, has become the first brand of basketball equipment. Continues to explore, create and improve, the Olympic basketball theme store launched with heavy blows, precise positioning market segments, is specialized in the field of strategy, launched a new offensive.



Industry professionals, said well-known international sports brand in the professional segment has a separate brand or store, and now the domestic sports brand Peak areas for their focus on the theme set up basketball shop, is not only a challenge to meet the harsh market competition, stands for the domestic movement into a new phase of brand development, brand development is the amount of change from years of accumulated reached a qualitative leap.



Strategy captured a second tier cities



From the Chinese sports market history, Olympic sports and other leading brands of domestic and international brands counterweight to the original (has continued to the present) comes mainly from domestic second and third tier cities. In Financial Turmoil in the world, the international brand of high-end price significantly less than the superior cost performance domestic brands more competitive. In 2009, domestic major sports brands to show great vitality, in terms of the rate of expansion or sales are made in the industry eyebrows, while the international brands have emerged inventory backlog, sales have declined.



Peak 2009 earnings report showed that China has successfully into the first and second tier markets and sales outlets to more than 6500, 2010, deep into the Olympic brand in cities across the country to take "heart deep plowing second and third line, strategy captured First, second tier cities "strategy to further expand market coverage. The Olympic basketball theme store unsheathed their swords, sword pay attribute to the professional way to expand first-tier cities, especially those who sport a better regional environment for the realization of strategic objectives has been actively layout sent to the professional market segments Attack of the horn.