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State " Appliances to the countryside
"Policy efforts to unprecedented, but recently some places in the reproduction
Sell Case of cold, subsidies are not in place to honor the scene. Appeared behind some places, "
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Home Appliances The countryside "policy seriously, weak implementation, need attention.
"Appliances to the countryside" policy since the end of 2007 since the implementation of pilot projects, some local countryside appliances "sell very well," sold more sales outlets can account for 80% of appliance sales. However, there are still some villages in the home appliance sales outlets less than 1%. Mainly due to lack of understanding of farmers to policy, product confidence is low, businesses are not enthusiastic about sales and subsidies are too complex to apply procedures.
From the "home appliances to the countryside" to see the contents of the existing policy has been basically covered a hot issue across the country. Sales freeze, the lack of buying enthusiasm farmers, the problem lies not in some places the policy to the letter. To "home appliances to the countryside" core policy?? Subsidy payment audit of view, despite the state's repeated demands from the simplification of procedures and shorten the process to improve payment rates and other aspects, so that farmers get subsidies as soon as possible. However, some places far from the actual work but with the requirement.
Data show that the first half of "home appliances to the countryside" subsidy payment rate of only 62% in some provinces and even less than 30%. Payment rate was low, affecting the policy effects in play, the farmers have failed to derive benefit. Imagine, working at the grassroots level subsidy payment will encounter this difficulty, for example, the nomads scattered delays due to traffic the same declaration of subsidies, the shortage of rural finance, funding a small, heavy task affect work efficiency, requiring where local conditions, more views, to find a practical solution to local conditions.
It is understood that some places will be "rural county to pay the trial" reforms "commercial trial Township to pay," farmers can not only directly in the mall to buy home appliances application procedures apply for subsidies, and subsidies from the proposed application to receive subsidies The time is shortened to 15 days, less than half the time than the original approach. Generally reflect the township appliance dealers selling low-profit, some local home appliance manufacturers try to sell to the town network "rebate none other", the final positive results.
Local governments should be the basis of lessons learned for the current difficulties and outstanding issues, combined with their own reasons to find ways to investigate the situation, through various channels to explore innovative policies and measures for improvement. Only a multi-pronged, feet up and down in the policy implementation efforts, to ensure that the "home appliances to the countryside" policy so that farmers get real benefits, enterprises have to market, the Government would win popular support for developing the economy.
Sunday, August 1, 2010
Lack of policy emphasis on "home appliances to the countryside," lies the implementation
Solar water heater flashed a systematic strategy of Haier
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Some people say that solar energy is to brave the battlefield to play the game, law of the jungle, survival of the fittest is the survival of this piece of the Red Sea Rules. However, according to industry sources, solar power market is the industry's next move will significantly reshuffle, the only way that the industry as a whole will be true on the right track. However, this trend must have a proactive strategy of innovation to do business leader to address the brutal brand focus. Recently, for the ills of solar water heater market continuously, Haier made a new systematic strategy to stem the proliferation of the phenomenon of semi-finished products, and strengthen post-service, to speed up the shuffling process and the entire industry to develop normally.
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Opened low solar water heater industry hard "hot"
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According to International Energy Industry magazine "Renewable Energy in the world," reported that China is already the world's largest solar water heater production and use of the country, the total solar water heaters to maintain accounts for 76% of the world. However, as China's largest renewable energy industries, solar water heaters consumer overall satisfaction was only 53.9%. Its environmental, economic and energy advantages of renewable embarrassing.
Currently impeding the development of solar energy industry's largest OEM soft spot that is flooding the market with machines and assembly machines. Serious decline in industry concentration, "38 stores" (ie in March opened in August on the closure of shops and brands) wave upon wave of serious deficiencies in service, various Internet-related complaints accounted for plates, so that potential customers are discouraged. Solar water heater industry, how to do what can be "hot" up?
Haier systematic strategy Watch Industry Weaknesses
In the December 3 Haier Group sponsored the conference, the Chinese Olympic delegation, Haier is responsible for solar related to the industry, introduced its upcoming systematic strategy. Systematic strategies include: quality and reliable host semi-finished products, standard pipe and fittings and complete closed-loop control by the manufacturer's installation and service of a chain of three links, are indispensable. In short, the core is the "one-stop service." From pre-product technology development, product sales, installation to after-sales service, solar energy should be full control of Haier, one vote in the end:
Production processes is a systematic strategy, "the source" stage. Haier solar high-performance host, standard pipe and other key components, to achieve a whole range of human design. To protect consumers, bath safety, integration of global R & D Haier, Haier has successfully developed a split solar water heater, electric wall leading patented anti-security technology to prevent the leakage completely hidden.
We all know, solar water heaters produced only the semi-finished products, design and installation is the key later, more importantly, how to maximize the satisfaction of the family, urban environment, multiple requests. The overall impact of the traditional water heater problem beautiful city, Haier building integrated solar design and architecture combine to become an urban landscape.
After-sales service is an extension of the product. Haier solar energy all over the country more than 5500 service provider network, you can solve problems for customers to worry about 24 hours, the factory completely closed-loop control services to consumers quickly provide a return visit, screening, cleaning and other services, has greatly enhanced consumer Haier recognition.
It is understood that Haier solar energy in their own development, it is also an active service during the Olympic Games into its systematic strategy: It is learned from Qingdao Haier Solar Olympic sailing base for the construction of solar systems, was successfully completed in August this year . This project uses solar energy air-conditioning system Haier effective solar energy or heat into the cold for summer cooling and winter heating, while still meeting the kitchen, bathroom, toilet and other various water needs and achieve the water , refrigeration, heating of the Trinity.
Haier industry reshuffle soon lead role in taking up
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Saturday, July 31, 2010
Loess Plateau on the "floating village"
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Speaking of Shanxi hunyuan the XuanKong Temple, few people do not know. If told you have a whole are hanging in the hillside village above, you'll feel magic and wonder.
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Mountainous forest, exotic scenery of Ningwu Shanxi Loess Plateau on a green pearl. Ningwu more than 80 acres of pristine secondary woodlands, the County, a dozen kilometers to the higher grade of "king of groove," this small village deep conceal them. King of Village of its unique location and distinctive architecture, well known in recent years gradually, passed as the current "floating village." It is flattening, the highest on the hillside, the village is built along cliffs on the situation, from the bottom looking up, is like castles in the air. Curved path along the spiral, the number of elderly people, children, do not panic, looking at us is not strange. "Floating village" of housing patchwork, every household connected to, or even the second floor or attic. Villagers, cattle, sheep, mule circle, also built in the cliff edge. For the entire village valley, the first half mostly wooden pillars support the building vacant. Widening in front, paved wood, the village is the only road less than a kilometer in length, forming a rare "air at large in" landscape.
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"Floating village" easy-going person, honest and friendly. Hospitality of the villagers, whether elderly people over seventy years of age, or retire very young children, will warm you to the guest house, without reservation, to introduce you to ditch the king of the past and present. 32-year-old villager Wang Jianjun enthusiastic, active as our tour guide. Only 13 households in the homeland of Geshi are only 40 people live in three, and now, like most rural areas, many villages have been out working to earn a living. Naked Oats face, bean flour and potatoes are their main food. Village in a mountain spring, long flow continuously, clear and sweet, is the village's only water source. Construction of housing, mostly stone and wood-based. Village, though small, have had Dragon King Temple, Wong Tai Sin Temple and 5 Ye three small temples in the hands of the villagers living in the mountains of the spiritual world.
Quiet valley in the "floating village", as if the South Diaojiaolou group, constitute a chic mountain house arrest plan. Exposure to stone pavilion, lean on a railing looking, green sea waves, everywhere Bi Ye. After every rain and snow, "hanging village" is miles Cloud, Silver Sea vast, magnificent. Plank road in the village, the clouds floated from time to time flashed like sheep and farming village of Wu's figure. Under the warm sun before the stone house wooden, the gathering of life of people idle and Syria. Good luck in the quiet of nature, the formation of a "floating village" a warm and unique. Local elderly people told me that resembles the mountain above the Yamagata Hericium, is the patron saint of the whole village. There is a mountain behind Hericium Hutoushan, mountains mountains, there are many legends ... ...
Between the cliff, there are two "Guyaju" caught my interest. According to legend, in the distant past, there is an ancient cliff dwelling in accordance with the Department. With binoculars I really see between the natural formation of the cliff, with the shape of dilapidated housing construction. It is said that earlier also can climb up, there is now no road to follow. "Floating village" over 200 years of history, according to village elders say, early in the Qing period, and their ancestors to avoid disaster and war, came to this inaccessible mountain Ningwu deep, built on the hillside This office is more secure home. Generations
Way Youminbuluo fifth anniversary of the 2007 Le Tibet White Paper on air travel, sacred wedding golden week travel all captures their own entertainment. We can not research the history of its exact cause, but "floating village" of the ancestors, chose this piece away from the earth, a beautiful place, and seek a comfortable and quiet, at the time point of view, can not be said that a more sensible choice.
The hardships of life and the environment as a closed, many young people can not marry married, there are 14 single men only. Village only 45 children, also faces abandoned their studies of the distress about the environment. Now, in the village many people are beginning to move out of the village, traffic is relatively easy in Ningwu or East Zhai Xiang settled down. King of living and farming village in the main tool is the donkeys, mules and other livestock. In recent years, due to population, shortage of livestock, the village of about 700 acres of arable mountain, over 200 acres near-deserted. Conversation with the villagers, feel they are most concerned about is how poor countries can get loans, the development of sheep, chickens, and to carry out tourism. Trust between Politics, 52, 37-year-old Tze, 56-year-old Zhang Chengyu ... ... met with us, outsiders, over and over again recounting the inner desire.
For Hanwang eBook market share in exchange for lower prices
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Hanwang last year, sales of books about 27 million units, accounting for more than 90% market share of e-books. With e-books, Hanwang landing Shenzhen SME Board, the day stock price rose 96%. Today, May 12 closing price of close to 140 yuan, more than the issue price of 41.9 yuan more than tripled.
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Hanwang the latest release of a quarterly filing, income more than 300 million yuan, up 351.95 percent compared to same period last year, net profit of 40 million, up 349.27 percent year on year.
Industry analysts believe that Kingship in the performance of its e-book market, the first-mover advantage. While the media has been reported in a number of brands to enter the eBook market, but because of time difference of R & D to listing, e-book market at present or in Hanwang products.
Next, with the other electronic products are all listed companies, market competition will continue to increase. And Qing dynasties Research Center reports that e-book sales for the first quarter of this year, 249,100 units (last year only 300,000 or so), which sold 164,500 units Hanwang, accounting for 66.04%. Still dominant position in the market, but compared to last year, accounting for more than 90%, has begun to fall.
Liu Yingjian told ZDNet that this year will consider lower prices in response to market competition. Current e-book price range Hanwang 1,300 yuan to 3,300 yuan in between, the lowest 1,100 yuan this year will introduce e-books.
It is understood that the cost structure in the e-book, E-ink e-ink screen accounts for about 1 / 3 to 1 / 2, is the most expensive parts. Current production technology of the screens are still monopolies in the hands of PVI, a shortage of the. E-book manufacturers in the market competition, price changes will directly affect the profit margin.
Liu Yingjian said Hanwang plans low-diversified portfolio of high school, the gross profit margin from 50% last year to adjust to about 30%.
The effect of reducing gross margin, which can play in driving sales on how much, Liu Yingjian no direct response. He carefully said that the market expected this year, the whole e-book 200 million units sold, not given Hanwang forecast sales this year.
But after an interview with Reuters, he said sales this year, at least 3 times last year, which is about 800,000 units.
"Kingship books ranked first in the market, and now can not find the second." Ying Liu Jian said that e-book is a "fast fish eat slow fish" in the market, Kingship in brand, channel, funds have a strong first-mover advantage and the threshold, while the competitors are likely to keep up a pace not eliminated.
Automobile market in the spring of Hebei, Shijiazhuang's first auto show next Saturday curtain
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Take advantage of auto opportunity to buy a new car by spring.
April 3 -5 days, sponsored by the Shijiazhuang municipal government, Shijiazhuang, Hebei Association and the flow of the automotive industry-sponsored 2010 Yanzhao Evening News Evening News about the third car Exposition Hall of the People in Shijiazhuang curtain. Of this year's first motor racing event in Hebei, which will debut a new car? Who is the protagonist of the auto show? What is the new consumer automobile market moving? We are ahead of you inquire.
Reporter Yan-Hong Yao
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Cited concern about the spring auto market in the first exhibition
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Although there is some time away from the auto show opened, but the newspaper has received in recent days that many people call the Advisory auto show of the situation, we have pledged to come to the scene to look at cars, the election vehicle.
Miss Wang is more than two years of marriage, 28-year-old career this year, she and her lover are not a small improvement. Last year, hears friends said at the auto show on the evening to buy a cheap car, they will come to this evening to discuss the auto show, held around, buy an A-class mainstream Jiajiao to achieve the family plan to purchase. The private entrepreneurs Mr. Liu has recently seen a vehicle replacement plan, he said: "The old car has already opened six years, and now the cause of being on the stage, consider buying a more than 30 million commercial vehicles to facilitate the expansion of the market."
Many readers think that with the rush at all compared to 4S stores selected vehicles, large car show will focus on this election vehicle, but also the influence of the mainstream media also enable manufacturers throw more material benefits, is definitely a good time to select vehicles.
As of this organizer, trade associations, together with the paper several times to discuss with the dealer, wish to participate in the brand can come up with enough support to. Involved in the brand have said that as the golden period of the spring sales, preferential policies must be pulled down and ignited automobile market in April, ascribed to an annual sales volume.
Best-selling new car models competing on the same stage show
The success of two, based on the auto show will continue to extend the current indoor and outdoor exhibitions combined model, an exhibition area of over 3 million square meters. Auto show in 2010, optimization models and the latest and most popular main Jia Jiao, business, and other off-road vehicles, will debut with an all-round car to meet human needs. According to the organizing committee revealed that up till now, was robbed of almost all the auto show venue set a blank. Buick, Dongfeng Nissan, Hyundai, Skoda, Shanghai Volkswagen, Mazda, Subaru, Geely Imperial, Beijing Hyundai, KIA, Pentium, Lotus, Mai Tang (configuration Gallery reputation Forum), the popular, Dongfeng Citroen, Fengshen (configuration Gallery reputation Forum), the Great Wall, Chang'an, Huafei, Changhe, Lifan ... ... a number of car brands will be competing on the same stage show. Many of these brand cars in 2009, outstanding performance, and many will also be the 2010 war will be well on the sales list. It is gratifying is that these preferred best-selling models will be next Friday gathered in Shijiazhuang, People's Hall, waiting for citizens to observe and review.
Auto show, without exception, the focus of a new car is eternal. The upcoming Beijing Hyundai iX35 veil will be lifted ahead of schedule, let's pass this auto show preview. Buick had just listed the British Long (configuration Gallery praise forum) believe that many who have not yet had time to see the true capacity, during the auto show are you up close and Tasting a good time. Believe that the whole body exudes the latest car new car popular password is definitely a worthwhile trip for you.
Booth Qiang Ding an empty countryside
Following the appliances to the countryside, the car to the countryside has become a living expenses this year, a major hot spot. In addition to all models of this auto show, activities, greater efforts, the biggest bright spot is the basis of previous exhibitions, but also the special additional state support is, Hebei countryside tour in the spring only show part of the urban "car to the countryside Product Gallery ", to provide consumers with more choices. Learned from the show's organizing committee, the countryside automotive products exhibitors booth has been in hot pursuit of booths have been sold out early in the investment. Several participating dealers have said the products to people in rural areas has brought tangible benefits, but also enhance the brand's sales, this is absolutely a win-win model of their own to take part. One does not grab the booths of exhibitors said that the countryside did not expect such a hot product theme, the next exhibition will be early start with.
Experience the beauty of car culture
The auto show, special loading stand is that you understand the car "Twins Effect" not to be missed a great scene. It is understood that Beijing Hyundai will carry 300 square meters of special loading stand to confuse your senses, shape hot dress you really appreciate the charm of modification.
Spring, many families like his family Zijia You, how to travel thousands of miles traveled both letting trip more comfortable. There is no doubt an excellent touring car is your choice. 6 sets from Beijing auto show car will appear, come on, that this the "mobile home" in look, and let their dreams away from the more recent.
In addition to the static display of vehicles, the current auto show is also part of the ad hoc a test drive, waiting for you to share the share of happiness and joy.
Or detonation in the second quarter Quotes
According to sources, senior industry performance based on this year's auto market analysis that will be the Year of the Tiger quarter or two auto market gold in a critical stage. As the first month of April is the key node, who should break through defenses occupation of high ground, who in the subsequent process of seizing the initiative. This year the major manufacturers have increased production and sales targets, numbers, need to focus on the completion and operation of the market to digest to boost, as the Year of the Tiger Hebei automobile market in the first auto show is no doubt this show has a special significance, auto show highlights the vital importance of homeopathy. Seeing Motor Show just around the corner, how to demonstrate their overall strength in the big arena some outstanding performance has become a car dealer were imperative.
Friday, July 30, 2010
Yew Wah Qian Dalian enormous contribution to the fur industry
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Dalian Fur Fashion Trade Center, chairman of Mr. Qian Yaohua
Editor's note: In the Beijing International Fur Leather Leather Products Fair, the fashion fur trading center in Dalian, chairman of Mr. Qian Yaohua busy with visiting customers on the city Yat color. No doubt the show has always had a lot of money old friends, keep friends or the foreign guests have requested a photo with the total money, while we also continue to be required to interview a group photo of the man interrupted, however, is for us to clear the total money Yat-color depiction of a blueprint for the city and its Development. . . . . .
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HC Network : The total money, first of all like to ask, why build a fur trading center?? Yi Cai city?
Money Yaohua: This question to answer from three aspects.
1. Dalian geographical features Location countries Dalian shipping center of Northeast Asia and commodity trading center of Dalian's commercial circulation status is an unprecedented upgrade. In fact the core of the city of Dalian is in northeast Asia, where Russia and Japan are leading to an important port. In accordance with the "big Dalian" Planning 2004 Shenyang-Dalian Highway The full line through, and excellent port and air port in Bohai Bay, to make Dalian into a huge international Business Hong Kong. The near future, Dalian in Northeast Asia will become an important base for modern logistics park. Speaking from the domestic market, fur products is an important consumer market in North, Dalian have; from the international market is concerned, Russia, Japan is our major export countries, fur products, Dalian is a gateway to Russia and an important port in Japan. Therefore, in Dalian to build a cover of the original leather, semi-finished products, and fur trading center is necessary.
2. Dalian is a major breeding base in China Fur
Dalian is the major breeding base for fur, an annual output of nearly four million of the original skin, accounting for 25% of national output, fur quality is second to none in the country (in the Golden State black mink, for example, the Golden State is the best black mink Mink, occupy 30% of the domestic market). Dalian fur farming, processing, production, Sell And other related industries, nearly 4 billion yuan in output value.
Domestic raw wool from original paper transactions, it remains a fur dealer should buy the original form, price instability, low profits farmers; fur processing imperfections, leading to the acquisition of Dalian fur to the field, after processing sold back to Dalian fur Clothing Enterprises, increase the cost of the middle ... ... Dalian fur need a standardized, improved trading center.
Spotted fur industry is the huge market prospects and to build Dalian is on the western Ocean City as the center color with fur industry considerations, Yi Cai Town Investment 300 million yuan, in Malan Square, the original leather to create the original hair and clothing trade transactions, display, look like a fur trading center-based, want to open up the fur of Northeast Asia Trading Direct channel.
3. Dalian Dalian municipal government intends to Fashion Festival To do more features to reclaim the Dalian Fashion Festival
Dalian took 16 years to cultivate played the "Dalian International Fashion Festival "Core" city clothes. "But the fact is ignored in the construction trade professional trading platform, so that the fashion city of Dalian has attracted attention but could not attract investment to develop the brand, but can not successfully grafted industrial city of Dalian, killing reputation great little real impetus to industrial development.
Dalian fashion, through Dalian Apparel Expo Let people at home and abroad come to realize, and can be said that Dalian is the first shot of the city's brand and then follow-up economic development, the gradual exchange of information from the international fashion, but also began to develop the commercial aspects of the fashion industry. The fashion industry needs to Exhibition With the common progress of trade, sustainable development can be another source of power, Dalian Garment Fair hoping to huge markets of Northeast Asia and Dalian fur consumption in Northeast Asia, in which the market front and center of maritime commerce transactions location advantage, and gradually the fur industry exhibition, trade and other development training to become a major target, to the future of the international fur products into the Chinese market's first gateway to China's fur industry into the international market, high-level exposure. Yi Cai city development is a timely act.
Fur fashion trade center in Northeast Asia - the development of thinking Ocean City color is great on the environment, the right moment.
HC Net: Yi Cai was the city as a Real estate Project, how to embody the value of his investment? Profit developers will certainly take into account and consider how businesses benefit.
Money Yaohua: Yi Cai Town is located Shahekou District Malan Square, with a total Building Area of about 50,000 square meters, total investment of around 300 million yuan. Northeast Asia's first and largest and most professional fur trading center for fashion products released.
Yat-color aerial view of the city
Dalian has become the eastern Central Business District, the Southern will be exhibition, fashion industry professionals with the western, northern part of the pattern of development zones, which were located west Yi Cai Town industrial zone will be a professional fashion city Operate The new eco-deal support services functional areas. Dalian Municipal Government, "north west extension" of the strategic development plan, the western region will Malan huge appreciation potential of land and commercial development space, a Dalian new economic growth point in the future; with the expansion of Huanghe Road, Dalian, Yi Cai City bar area where the horse became the center of the western city of nodes leading business location and investment value appeared.
When we also take into account the real estate development commercial real estate should be injected into entities, should be supported by industries, the establishment of fur trading center of Northeast Asia is taking into account the three points I mentioned above that the geographical features of the city of Dalian, Dalian, as the origin of fur and fur Dalian Apparel Expo intends to integrate into the Dalian Fashion Festival's fashion apparel. We invited a lot of real estate development fur industry when the people have specialized in fur animal breeding experts, but also business experts Zhi Qiu; they build a fur trading center for the time we made a lot of scientific opinion, so that our real estate set more reasonable, commercial supporting functions better.
HC Network: all know that in the original piece of paper transactions, foreign Auction Bank played a significant role, Yi Cai City, what to consider in this regard?
Money Yaohua: Looking at international auction houses, they are in the fur country of origin, Dalian has a wealth of fur resources and has a long history of breeding fur animals; as the auction house, a necessary requirement in logistics
Analysis: Guide to buy used printing equipment
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Buy second-hand Print Equipment is not simple, even worse than imagined, if you bought a small second-hand equipment useful not only make you lose business, but also the backlog for the next lot of money. This article how to buy used equipment to make some reference suggestions.
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Under what circumstances should consider buying used equipment?
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The most worthwhile investment to buy a new piece of equipment, but if you are in one of the following conditions, to purchase second-hand equipment is also a good choice:
1. Your budget is very limited, while your company also needs to move ahead in technology (and purchase of new equipment seems to be too far away);
2. If you want to set foot in a new market areas;
3. If you need to increase the number of devices or ancillary equipment;
4. As the number of low-grade new equipment delivery time will be longer, causing stagnation in the production process.
Carefully consider the credibility of suppliers
In the used equipment market, there are many dark and ugly phenomenon, some dealers may never own a device, let alone a factory refurbishment of old equipment.
Equipment manufacturers to buy equipment, of course, is the first choice because they have the original construction data, service records, the latest improvement, training and engineering expertise. To keep the reputation of the supplier assessment, skills, facilities and financial assets.
History of the machine, how? Find out the manufacturing time, service maintenance records and printed historical data and so on. But keep in mind the modern printing press to the production output capacity are very high, so do not let high-volume records to the scare, and sometimes a relatively low volume digital but is a warning signal.
B1 sheet-fed printing press on the number of sheets for the number is acceptable, which is the length and shift operations related to the number, but should be chosen in each printed volume between 15 million to 20 million devices.
How many were sold in the printing press evaluation?
Purchase used equipment is still a very major capital investment, every buyer should take into account the depreciation of the press level and the ease of selling again in the future. Select a popular structure configuration, contribute to the future it again. If the problem is not taken into account in negative equity will make you thoughtful Realm, prevent you from further investment in the future.
Printing press in the development of an important sign that?
To suppliers asking about the situation of press details about the place the most significant changes, such as automatic control system and a new version of the system increases and so on, and then we discuss a flower print less money to buy the old models machine or to spend more money on more productive contains newer models? expert advice on cost performance for your overall satisfaction is very important.
The press but also good value?
How much money to buy many things, if you want to get a renovated equipment and the subsequent technical support and maintenance costs will need to spend extra to purchase used equipment. Try to spend cheap money to buy value for money products, which means buying a high-quality, refurbished equipment often invest in a new type of less than popular models of the product more secure.
I can add some accessories it?
Currently on the market there is a trend: more and more online facilities, including coating, die cutting, direct imaging.