"May 1" Golden Week Chu City, making household appliance market earthshaking - air conditioning, refrigerator, color TV - Network Appliance Industry-hc360 HC

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Golden Week crazy delivery, discount, coupons ... ... merchants to send promotional gather quite a fierce fire in popularity, attracting a large number of people

Consumption heated travel mug

. Reporters visited yesterday Chu City, home appliances market, understand, and lively, "51" appliance store sales increased substantially, and many businesses have not been completed Golden Week sales passed 10 million, this "51" turned the day making businessmen. glass swizzle sticks



Market: hot phenomenon sales rise



First two days of Golden Week, the reporter visited the market that, in Business Concentration effect and the spending power of popular Release of lead, Chu City, major appliances are packed with shopping malls counter or advice or to buy the public, and in the street look Jieke see non-stop business marketing personnel or distribution of promotion to the public

Advertisement

Or offer advice.



Merchants are all out to have a rich harvest in exchange for the five-star

Electrical

The official told reporters that more than half of their golden week sales have not yet broken through the 10 million yuan, on May 1 in sales is hitting the mall presence Chu City, the highest single-day sales.

Suning

Appliance sales staff, told reporters that Golden Week is due to the increase in their cash registers can not meet the needs of lost people a lot of consumers are shopping early sales of more than 10 million yuan.



Varieties: high-end appliance fire



Air conditioning

,

Refrigerator

,

TV

And

Washing machine

And other high-end appliances are still spending the bulk, Suning's staff told reporters that the first day of their Golden Week Logistics

Distribution

Amount of saturation present at once.



Person in charge of Five Star, as they air-conditioning sales of 6 600 million. Suning Appliance reporter saw in the high-end appliances to send gifts to buy gifts in storage have not already left, told reporters that sales staff also continue to grant these out. Industry analysis, Golden Week is a home appliance market sales outbreak period during which businesses have great benefits none other activities, the rise in consumer purchasing power with the people, both urban and rural areas in the high-end consumer market, consumer appliances are with a corresponding growth situation.



Public: getting more rational consumption



But Golden Week public consumption that businesses do not re used to promote "100 Braun calls" situation, the reporter saw a lot of shopping malls in the appliance holding several promotions people, and compared to the comparison shopping site consultation .

Five Star

head admits, are constantly before the public in the consumer businesses in the comparison between the price and product functions into a consumer choice, many people do not like the previous promotional advertising directed at business blockbusters price away. Industry pointed out that people's consumption concept in the continually updated, the magic price point to attract business to the public means obsolete, other than price

Service

Product function has become the focus of public spending to see.

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