The second half of 2008, market trend analysis of electric kitchen - kitchen electric, water heater - appliances industry-hc360 HC Network

China Suppliers




2008, China

Olympics contemporary sectional sofas

Years, this should be a celebration of the year, curved leather sofa

Home Appliances

Manufacturers are very positive development trend in 2008, early in 2008 to develop a good target, preparing a big, helpless in the first half of the kitchen, but the overall performance of electricity to manufacturers shudder: the beginning of a snow pulling a prelude to the 2008, May's Sichuan earthquake to market losses, in June continued to rain on the procurement, production, sales caused great impact and, most manufacturers make electric kitchen headache is the external economy, macroeconomic austerity, and sagging real estate market, consumers continue to adopt a wait and see.



Overall, first half is a kitchen electric products, off-season, low season subject to natural disasters and the surrounding environment, so many manufacturers in the first half of the task "very tense." However, starting from June,

Hood

, Stove,

Disinfection cabinet

And

Water heater

The degree of concern continue to rise, which range hoods degree of concern has risen to jump up first, does that mean that kitchen electrical manufacturers have been eyeing the second half of the season ready to carve up the market? Or from the other side of it, this half half of various unfavorable factors make the consumer environment is not very good, making a more intense, most of the second half of the season, sub-minute clock will be possible to pre-start warm?



1: return the second half of season electric kitchen

Although a variety of adverse factors

under the action of the first half of kitchen electric sales flat, but the signs are that, in the second half of the electricity market will be very busy kitchen. First in 2008 is an auspicious year, Olympic year, many young people choose to get married this year, although the first-tier cities in the real estate market doldrums, but two, three fairly stable market, people who choose to get married this year, the basic is the first two years of purchase, and today as delivery of house, the family must be smoke-piece kitchen is essential. Meanwhile, according to Aiken home network analysis, this year's renovation season is likely to 6,7 months in advance to prepare for the upcoming Olympic Games Yash. Although many consumers while also holding a wait and see attitude, but given the decoration of the objective factors that they will aim, in the second half, as long as the manufacturers of some benefit in the season a little out promotional activities, will be resonating with consumers. Second, the kitchen electric factory for 2008 given too much hope, but the overall performance of the first half of the pressure they feel, the face of the upcoming second half, kitchen electrical manufacturers will make every effort to competing. Kitchen electrical manufacturers bold "love" would welcome the consumer response. However, electrical products, from kitchen, stove growth rate will greatly exceed hood. New "home

Gas stoves

With "after the introduction of national standards,

Gas Appliance

To be affixed to energy-efficiency labeling, although the May 1 implementation of the requirements, but allegedly did not meet the new national standard products can still be sold in December 2008, allegedly to meet the new national standard stove and found the price of the old GB cooker three hundred dollars on the general poor, thus they fit the national standard does not meet the new GB standard stove dealers are likely to be the amount as a special machine to go. Meanwhile, in the second half replacement rate is the peak season for electric kitchen, and bear the brunt of that stove.



Second, the integration trend is clearly electric cabinet



2008 6 1st, the cabinet industry new standards into effect. This shows that the whole kitchen, kitchen cabinet integration concept is gaining in popularity, on the one hand, Haier, side too, Shuaikang, Vantage, MACRO, and other domestic brands have made Aucma force, into the cabinet industry; another consumers are increasingly inclined to regard the whole kitchen, the overall decoration. Kitchen cabinet manufacturers and electricity companies, a joint marketing trend is that more obvious, the integrated cabinet? First of all retained from the market volume, according to a survey conducted by authoritative departments: the whole family kitchen in the city only has a rate of 6.8%, the overall kitchen In the next 5 years is expected to buy 29%, according to China's 100 million urban households to calculate the next 5 years the whole city in China expected to buy the kitchen to reach 29 million units total, the whole kitchen is huge market potential . The kitchen appliance integration will become the development trend of the future kitchen. Secondly, from the kitchen cupboard also needs in terms of electrical manufacturers power integration, any electronic product has a kitchen style, or simple, or fashion, or noble, or complicated ... ... but with different, different styles, if forcibly integrate these and cabinets, cabinets embedded state very rough, feels a laughing stock, while electric kitchen cabinet manufacturers route through the sales channels of not only solve the problem, also solved the kitchen cabinets and electrical products and the integration.