Toy trends to the good domestic fierce battle wind and water (

China Suppliers


Mid-2008 until the outbreak of financial crisis took place in the world economic crisis, making China's toy industry now being seriously challenged. In 2010, the trend of China's toy industry in turn go from here


   "With the economy gradually pick up, China's toy exports this year, the situation will turn for the better." In the recent "The 22nd Exhibition Guangzhou International Toys and model" and the "2010 Guangzhou International Exhibition for baby products," the briefing, the Guangdong Toy Association LI Zhuo-ming, executive vice president told reporters.


    Last year, China's toy industry has experienced since the reform and opening up the most difficult year, export a serious decline in Europe and the United States market, the threshold of imports continues to increase. Although this year's global economic rebound, the market for the better development, but LI Zhuo-ming also reminds businesses, recruitment is difficult, labor costs, soaring raw material prices, the intensification of trade barriers will still produce some impact on the toy. coach legacy handbags


    China's toy exporters have been using processing trade mainly in the industrial chain, margins are thin on the world toy market, a high degree of dependence. Financial crisis in Europe and the United States and other major toy sharp decline in the purchasing power of the consumer market to China's toy exports have brought unprecedented difficulties. Enterprises are also triggered the urgent need to seek new markets. wholesale jute bags


   "The West does not shine Dongfang Liang," Europe and the United States sharply reduced exports, emerging in the Middle East, ASEAN and other market has become the new trends in export enterprises; certain export foreign trade enterprises started to "internally and externally," "walking on two legs", and are not paying attention to domestic market.


     LI Zhuo-ming said the toy company's domestic market continued to be concerned about the share will be further expanded. Nearly 5,000 toy companies in Guangdong, accounting for 70 percent, while the country's total toy exports in Guangdong toy exports nearly Qi Cheng, for the toy industry for the country in terms of universal and representative (see specific data table). It is understood that the toy industry in Guangdong last year, total output value of 106.62 billion yuan, down 20.9%, but the domestic market is not affected by financial crises. Domestic demand for toys increased by 10% to 15%, domestic sales last year, the amount of toys in Guangdong reached 19.54 billion yuan.


    The upcoming April 8 ~ 10, moved to Guangzhou Poly World Trade Exhibition Center (Canton Fair Pazhou new site) at the industry, known as "wind vane" reputation of the 22nd session of the Guangzhou International Toys and model exhibitions, as well as for the first time on stage in 2010 Guangzhou International baby show, which is the hot breeze of industry recovery, re-direction thriving testament to this. According to the organizers revealed that two major exhibitions this year, more than 1,800 booths, 100% surge over the previous, more than 30 toy companies for more than 50 booths can not be met.


    Toy Association Guangdong Province, research shows, toys, domestic profits of individual products, generally higher than exports, but the distribution patterns are different. LI Zhuo-ming stressed that the domestic market once the good shopping guide, promotion, and channel construction, the future is bright. Foreign markets against the backdrop of economic downturn, and recommends the development of multi-domestic market.


    It is noteworthy that in recent years, the domestic market puzzle, educational toys, as always popular, but the speed will slow down, to animation, represented by the trend of derivatives products will account for a dominant position.