China's Watch Industrial Structure Analysis and Prospects

China Suppliers





    The Fifth China Forum on watch parts of the industry seminar on April 25 had four, namely, "Brand building and the domestic market development", "Chinese watch industry structure analysis and outlook," "watch parts enterprises are facing difficulties and a way out "" How to move toward the internationalization of Chinese enterprises, "the final tomorrow afternoon will be a" mechanical watch assembly and testing technology exchange. "


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     Brand building and development of the domestic market gamma sterilization





     Shenzhen City Yong Hong Watch Parts Co., Ltd. Managing Director, Chen brother that, operating independently, small but very difficult to have large enterprises as. Brand-building needs for investment and time for small businesses is too risky. Many firms are not lack of technology, capital and so on, but the lack of depth the idea of cooperation. For example a number of small businesses and brands, coalition marketing company, you can quickly develop the market. Cooperation is not easy, but the non-cooperation more difficult.





     Fiyta Group Co., Ltd. Shenzhen, Dong-Sheng Xu, managing director of brand development strategy from the Fiyta start by emphasizing that what ever the best of times; Chinese enterprises need most is thinking of the concept of internationalization; also talked about the brand The contract, stories and three levels of code, etc.; the same time, also stressed that human resources to do the brand is important, Fiyta training costs each year directly into the nearest five million.





     By Bo Boutique (Shenzhen) Co., Ltd. under the brand consultancy Chen Yi in order to wave the brand strategy implementation, for example, describes the brand-building needs "good weather, terrain, and the" point of view; that the clock is not an ordinary mass-consumption goods, with non-traditional marketing is particularly important; stressed that at present China watch brand Do not just think about what products they can do, but should be more concerned about the sell to and their needs.





     China's Industrial Structure Analysis and Prospects Watch


     


     Shenzhen Bureau of Trade and Industry Director of Industrial Planning Division to inform you of the Ge Shenzhen, right watches industrial policy, stressed that the Government will promote the six watches the steady development of traditional industries and to propose concrete assistance programs, such as providing funds to establish industry technical platform, reward brand-name enterprises, support industries and enterprises to establish technology center.





     LEUNG Yung of Hong Kong Watch Manufacturers Association president has repeatedly stressed that although China has just begun, but already the world's most important a market, all watches are aiming to do the Chinese market. As local companies should see their own characteristics, pinpoint their own position, fully prepared, otherwise difficult to achieve. China may be doing a good job than being a city of a country's foreign market is large.





     Taiwan Watch Manufacturers Association Vice Chairman Luo Mao-yuan of Taiwan's IT development, for example, new ideas to the watch industry is very important, watch and clock industry by developing new products into new areas have the opportunity to bring great success.





     Shenzhen Watch & Clock Association Zhushun Hua, Executive Vice President / Secretary General mentioned that the just-concluded from the Basel Fair in contact feedback perspective of overseas brands, we are concerned about the Chinese market and is planning to enter; other hand, the data from China's industrial point of view, the domestic market is much larger than the current number of sales of Chinese-made tables are not comprehensive statistical data, and to disclose R & D service center in Shenzhen will soon watch the completion of a detailed set of industry data reports.





     Watch parts enterprises are facing difficulties and a way out


     Hong Kong Watch Industry Association, the President Xie Wei Heng light of its own experience, suggest that you appropriately expanding its business space, but also not too far away from their Bank must make their own expertise and characteristics. Also stressed that environmental protection is very important.





     Table Industry Co., Ltd. Zhongshan Meihua Yang Hongbin, chairman of watch and clock industry in the world that China is very strong, watch parts are at its peak, the world's big-name parts are basically from the Pearl River Delta purchases. Another suggested that the present parts still faces many problems, including business qualifications vary greatly, and high-quality materials, difficult to obtain, and serious brain drain.





     Shanghai Watch Industry Co., Ltd. PLC suggested that the current accessories varieties, small batch, only the rational allocation of resources to gain a good profit; also made plagiarism and price competition led to reduced profits, product innovation and the time difference determines the level of profitability.





     Blue siwang Technology (Shenzhen) Co., Ltd general manager Zhou Qun-fei its own transformation experience, about how the success of the watch glass from a single process to today's diversified operations, which has repeatedly stressed that the success of the details of the decision.





     How to move toward the internationalization of Chinese enterprises


     Bernie Watch Co., Ltd., Shenzhen, Managing Director Zhu Fu increase in many ways describes how companies go international and its own experience, in particular, to a certain stage of enterprise development proposed must be for, and forge ahead, and gradually improve their positioning; Internationalization in turn helps enterprises to enhance their management level, cash flow status.





     Shenzhen Super-Chen Mang, chairman of the Victoria Industrial Co., Ltd. is focused on the importance of understanding the target market, and about the enterprise market, according to different characteristics of the development of unique products; but also stressed the independent innovation and intellectual property protection on the company's future the importance of development.





     Shenzhen Zhongfu Watch Industry Development Co., Ltd. Managing Director, ZHOU Jing highlighted the importance of cooperation, peer-to generous mind between the mutual advantage of customers and channels, can get a multiplier effect; and believe that the Chinese watch industry will be more come more powerful.





     Xin Hua, China Research Institute of Comprehensive Development of the analysis from the industry point of view, that China's watch industry in the global watch industry the weight and status of the stations that we have been internationalized, but cross-border operations, we are still far away from the international need continuously enhance their international competitiveness.