Service to the fight than the size of the scale of competition after the era of home appliance chain - home appliance chain, Gome, Suning - household appliances

China Suppliers


< BR> there are indications that the number of competitions in the stores, the rate of expansion competition and the size of the three major characteristics of the cost of competition represented the end of the scale of competition or to declare the same time, the two giant home appliance chain will have to face competition from the dimensions, internal potential and external


Service


Evaluation of "the scale of competition age" challenges. Then the scale of the times means that the home appliance chain industry will officially return to the 3S (standardization, simplification and specialization) criterion of "chain right way" above the track, took a women flannel pajamas


Sell personalized pajamas


Scale, service standards, management standardization of sustainable development.


Terms of service upgrade impede <BR> Overlord


<BR> Recently, a


Mobile


Users to reporters about his two very different experiences: Once, he head office in a home appliance chain store to buy a new phone, but less than three days found significant cracks battery cover. Thus came into the shop, then shop just glanced at, said to him: "You This is the human factor," After he leaves, he hanging by the wayside.


<BR> Another occasion, he bought a cell phone store cell phone with a sudden failure of a button, so the house phone to the repair shop. However, go halfway, he suddenly found neither with the invoice, nor with the warranty certificate. Then try holding his heart, went into the mobile phone shop. Clerk only said the words, "Please wait", it skillfully and tested the key. Also enthusiastically asked: "Will you need phone foil?" Which, he said home appliance chain store service compare mobile phone shop.


<BR> Insiders said the invoice had just paid vouchers, as


Service


Did not adequately document the reasons; warranty certificate is only a unilateral offer businesses or manufacturers, rather than elements of customer service to be accepted. As a customer, purchase does not require any proof of identity; then the repair time, and no other evidence in addition to the obligations of outside goods. Because we all know, is the product ID bar code, and customer identification areas of privacy of citizens, businesses are not entitled to. This is the introduction of bar code systems businesses to be established CRM CRM file or files need to pay attention to the establishment of and compliance issues.


<BR> Data show that the first half of 2009, the National Consumers Association Organization accepted 283,900 cases of various types of consumer


Complaints


China, home electronic appliances up to 67,500 cases of type of complaints, accounting for 23.8%; semi-annual volume of complaints fell by 15.4%. Among them,


Air conditioning


, Communications products complaints were down 37.6%, 19.2%, down to 4434 cases (out of complaints ranks among the top 10 commodities), 32,737 cases (ranked first); and


TV


Machine from the first half of last year's first 8-bit, up to the first half of 7302 cases of the first 6, 7446 cases. Also handled the first half of organizations around the Consumers Association and the home appliance chain-related services 79 236 category of complaints, the sale of 11 332 complaints, the highest rise in the top 10 complaints the goods or services to top. Consumer Report in the first half of CASE, said the implementation of


Appliances to the countryside


Policy process, the major manufacturers are increasing the sales channel investment, faster growth in appliance sales, but sales of home appliance service appliances do not keep up with the development of the situation, farmers there to buy household electrical appliances is difficult to obtain in a timely manner after quality problems effective service. The main problem is that the maintenance service network in rural areas, small, low level of technical services, spare parts supply, a small failure, poor service quality.


<BR> In addition, the Consumers Association of the circumstances of the first half of household appliances complaints that some operators do not stay there three bags of documents to evade the responsibility of the signs of this. In particular, the emergence of "ignoring the mandatory three bags, not the maintenance records do not provide maintenance alone, single-use records in lieu of maintenance" and substituting one concept, avoiding the product should bear the responsibility.


<BR> "However, many home appliance chain enterprises to 'consumer protection law', 'three bags of law', etc. supposed to protect consumer interests and regulations, the advantages of the use of information asymmetry, from word games to play, to induce Consumers are not entirely voluntarily, signing various agreements clearly unequal terms. 1 consumer complaint to the emergence of these 'Overlord terms' business has become the last one amulet, the legitimate consumer causing all sorts of rights violations.