Depth of observation: the crisis of "transformation" of the International Fashion Week - Fashion Week, the crisis - particularly screen printing industry

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With Paris fashion week adjourned on March 10, New York, London, Milan and Paris fashion week autumn 2010, all end. Compared with the previous year's four major international fashion week has a significant "transformation."





New York: Popular Environmental protection Approaching the civilian population
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1 18 11 significant events autumn and winter 2010 Fashion Week in New York Financial Crisis and global warming under the shadow of two major changes: the brand sponsored "normal" and all the "green" line.
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DKNY Has been "advocating luxury," said a New York Fashion Week After two years of financial crisis and had to "lower posture", a substantial absorption of the mass clothing, beauty brand, and even fast food, kitchenware brand sponsorship. Including the mass beauty brand Maybelline, fast food giants McDonald's and drag to the word famous brand "Havana" and so on. Fashion Week





interesting scene is waiting around the audience into the show field at Maybelline's booth, try the price only 5.99 U.S. dollars of the new lipstick, and Mercedes parked next to futuristic new Car , Starting at 20 million.





Although the "Mercedes - Benz New York Fashion Week" sponsored by the organizers to accept the exclusive Mercedes-Benz, but designers still have to for their own fund-raising fashion show (fashion show needs a common fund of about 10 million U.S. dollars) . Reality show "Project Runway" winner of the latest quarter Irina - Sabah Eva kitchen manufacturers to accept the sponsorship of tupperware, she even used Tapper products produced models wearing earrings and a skirt.





Industry analysis, said the phenomenon was forced by the financial crisis. In fact, not only sponsors are changing, more and more high-end designers have begun to target the mass market, "the civilian price" products. If the sale of the famous U.S. department store Kohl-born designer Vera Wang designed for general consumer products.





New York Fashion Week this season, another great feature is "green." Clothing materials to show games from the service, organizers find ways to promote environmentally friendly products and ideas. "Fashion industry is consuming a lot of resources (to promote environmental protection) is a win-win situation," New York Fashion Week, the brand owner, International Management Group, senior vice president of fashion items Fern - Malisse said.





Fashion Week, designers Maria - Zamora shows produced from recycled metal jewelry, Christina - Maqiusika introduced reflected a series of ecological and social awareness Clothing . In addition, the environmental protection department in New York City skin care products manufacturer Abieda joint company to provide direct water faucet fashion week, in order to reduce bottled water waste on the environment. However, this was a protest of some Fashion Week participants from California, Dai Liya complained that the majority of direct drinking water faucet is set in the Show field six blocks away, so like her high-heeled boots pedal viewers very "painful."





Concerned about changes in business innovation process management to find new ideas?? Command of the 2010 special screen printing industry of China Development Forum





"Zhen Xing Cup" 2009 China Top Ten selection screen printing special awards ceremony





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