Fujian New World: the quality of scientific and technological innovation to win - the New World, set-top box - network broadcasting industry

China Suppliers


?? Visit to Fujian, deputy general manager of the New World Communications, Shen Shao Yang


Introduction: With the successful staging of the Olympic Games, China Digital TV An important opportunity for industrial development occurred: during the Olympic Games, Beijing, Tianjin, Shanghai, Shenyang, Qingdao, Qinhuangdao, Guangzhou, Shenzhen 8 cities of consumers to watch real-time CCTV HD Channels broadcast the Olympic Games; In addition, Hong Kong, Wuhan, Chengdu and Heilongjiang have been opening one after another national standard based on the application of terrestrial digital TV channels; addition, according to state SARFT Development planning, to the end of 2008, there will be 37 provincial capital cities, municipalities and cities with independent planning and other areas will be launched terrestrial digital TV channels. Digital TV boom in the torrent, the Fujian area of the New World has become the cutting-edge digital television, then, Fujian New World and which new products and new ideas then? How there is another kind of product space? Shen Shao Yang will we introduce a new vice president of the New World.



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Fujian New World Vice President Shen Shao Yang
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Keep up with market positioning high-end products


As a veteran of the digital TV manufacturers, the New World has been adhering to the "technological innovation" concept, in order to adapt to market changes, the New World recently launched two new products: high-power digital TV transmitters and support MEPG-2, AVS , H.264 full HD multi-standard set-top box.





CMMB industry chain has now matured and broad prospects, cited a number of companies hoping to grab the piece of tempting cake. Journal of Shaoyang introduced "New World release of high-power digital TV transmitter products?? 1 kW radio transmitting station, with excellent quality, successful launch of the successful tenderer front SARFT CMMB Tender , During the Olympics a go. "





With the Olympics in Beijing, China CMMB application of a fever. Survey, by Mobile TV Watch the Olympic Games opening ceremony, the viewing crowd to reach 3.4%, which CMMB is the most common way. Currently, CMMB Mobile TV Signal has covered 37 cities nationwide, while concern is: SARFT ready to set up a national mobile multimedia Broadcasting Operating companies, in addition to pre-opening of the 37 cities, the plan covers the first 160 prefecture-level cities, prefecture-level cities nationwide end of the ground cover, in 2009 the establishment of CMMB satellite coverage system. Based on this, Shen Shaoyang not without confidence that in the future, "1 kW radio transmitting stations," a bright future.





After 5 years of development, China's digital television development has begun to take shape, the user needs from a single, simple to diversification, the development of entertainment, set-top box also from the basic model to the multi-functional development. New World introduced full HD multi-functional set top boxes, not only compatible with SVA common MEPG-2, the national standard AVS, but also compatible with commonly used in Europe and other high-definition H.264 standard format, the product highly versatile; while the product itself has a two-way , PVR, USB2.0 and many other features to meet the diversified demands of customers.





Meet the market demand for the introduction of these two products, Shen Shao Yang evaluation of "a clear product positioning, technology, high entry barriers, new products, high technology, and has certain technical perspective, these two new products the company markets have full confidence in the future. " To seize the market opportunity for strong development





Involvement as one of the earliest development of digital television manufacturers, after a long period of development, the New World that "the development of ideas in recent years, the company is based on the steady development of, to seize every opportunity possible."





In the development process, the New World has also encountered many difficulties, such as: demand for funds, developing a large flow. In the face of financial issues, the New World on the one hand to consider how to create value for customers, and customers with planning, ideas to solve financial problems; the other hand, strongly widening financing channels for enterprises of all kinds. After 7 years of development, "the New World Communication Technology Co., Ltd. Fujian current market, technology development are not fully under way, but to major breakthroughs, from the way point to the surface. The protection performance of the company's premise, as far as possible to avoid excessive investment risks. "





With strong R & D capability and good product quality, large-scale translation by digital television, and digital television opportunities for rapid development, Fujian New World Communication Technology Co., Ltd. has formed its own unique competitive advantage, growth figures for the domestic first-class TV integrated supplier.





Digital TV market has great potential


Development planning under the State Administration of Radio, 2010, basically the number of nationwide television coverage, 2015 and complete closure of analog TV broadcast signals, the Chinese terrestrial digital TV market will usher in a period of rapid development .





From early satellite receiver to today's cable set-top boxes, terrestrial television set-top boxes, from SD to HD, from set-top boxes to mobile reception bar, from digital television to mobile TV, which is only digital TV terminals. Front-end devices with digital TV, CA, data broadcasting, the stock system, BOSS support system, "we can easily find space for digital television market is huge, and his potential we need to dig the entire industry together." On the future of digital television market, so introduce Shen Shao Yang.





While talking about the market's view, the Journal of Shaoyang Fantasy "I think mobile portable, high-definition interactive, satellite broadcast will be a hot topic in the recent market."





Conclusion: Rapidly changing market, only those who can adapt to survive, Shen General has introduced, "the New World next goal is to become digital TV system solutions provider, offering digital TV from the front, firing, coding, modulation of a set of solutions for the entire series . "





With "technological innovation" and the excellent product quality, we have reason to believe that the New World certainly with the development of Chinese digital TV off.