15 days and two months of the time difference you respond fast enough in the clothing market, you

China Suppliers


Starting from the fabric, the Spanish fashion brand ZARA famous only after 15 days, the product can be transported from the mainland to the Chinese market to market, while China's domestic market, some enterprises require at least two months.


15 days and two months, not only domestic brands and international brands on the market response to changes in the speed of a digital representation of the gap, but also revealed the comprehensive competitiveness of enterprises the gap.


"Time difference" direct impact on market share pet grooming table


Clothing has long break "cold modesty" of the functional requirements, a stylish beach-goers. The new feature is a major fashion in order to adapt to changing consumer pursuit of fashion, apparel products in the market cycle, shorter and shorter, market reaction speed became the company can seize the opportunity to fashion a key factor leading . fake fish aquarium


15 days and two months, reflecting a kind of time difference, while the domestic market is in this "time gap" has been the gradual erosion of foreign brands. Clothing production and management and other aspects are related to the speed of market response, including the design, marketing planning, market positioning, supply chain management.


Information?? Improve response right-hand man


Information is a powerful helper to achieve rapid response. ZARA as the world's third largest clothing retailer?? Spain's Inditex, one of the most successful brands, is considered Europe's most research value of the brands. To these achievements, largely due to its supply chain management system and IT system support, the company known as the "fashion industry in the Dell."


From a certain perspective, information on supply chain management is to promote the market and the design, production and information channels between the smooth and effective communication. Currently, about information, many people will naturally think of resource management system (ERP), supply chain management system (SCM), customer relationship management system (CRM) and manufacturing systems aided design (CAD / CAM) and other information technology systems, not few companies have come to understand the use of these systems effective after the market to improve response capabilities.


, "China Top 500 Enterprises", "China Information Project Achievement Award," the famous service enterprises?? Younger is one of the beneficiaries of information. Its outstanding feature information of the road, not the management or design from a simple start, but from the sales front?? Market began.


To seize the terminal, Youngor distribution in the country a strong sales network, including 162 branches, more than 400 stores and more than 2000 self-commercial networks, while the implementation of "Younger Digital Project." , The information technology business tentacles gradually extended to all aspects of management and production.


The development of service enterprises need to increase the speed of market reaction.


From 2001 to 2010, developed a decade Youngor information development strategy, the first five years on the investment of 1.2 billion yuan. However, these investments have brought greater efficiency to the current company stocks fell more than 30%, inventory cost savings of over 100 million yuan; order processing and procurement management automation, improved communication between departments; reduce the losses caused by human error of about 20%; company's ability to respond to increased orders, production time was reduced by half.


With the adjustment of international trade policy, export enterprises are facing new shuffle, some enterprises have begun to shift to the domestic market and foreign apparel giant has been entered, the clothing industry will become increasingly fierce competition, fashion trends also will accelerate the pace of change, How big the market in China and internationally on the cake gets a share, the market reaction rate will have become a necessary business focus to consider.