Guangdong: appliance giant, "Adversity" strong words foreign brands - household appliances to the countryside, Konka TV - Network Appliance Industry-hc360 HC

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Editor's Note: The PRD is China's largest home appliance industry, industrial base, here gathered Konka, Skyworth, TCL, Midea, Gree and a number of international home appliance giant, even a large number of small household electrical appliance enterprises. Since the reform and opening up, Guangdong has become the Guangdong home appliance industry is a "business card", they create value in the Guangdong economy occupies an important position, but also to solve the employment problem of many people. In the context of the financial crisis, the Pearl River Delta is also home appliance industry continues to grow, propped Guangdong one day, become a topic of concern.


chinese oolong tea


Household electrical appliance enterprises in the "new century, the most difficult year for our economy," How are you doing? Securities Times reporter on Skyworth, beauty, super dieters tea


TCL


Representative household electrical appliance enterprises such as the research found that although the PRD appliance industry by the financial crisis, but crises in several major home appliance giant, look for an opportunity, not only by "expanding domestic demand" and "


Appliances to the countryside


"Policy Dongfeng, in opening the domestic market has achieved outstanding results, and to seize the overseas home appliance business to shrink the front of the machine catching up with foreign brands. To


TV


Industry as an example, this February, only Skyworth,


Hisense


Konka and TCL four brands accounted for 62% of the market share, while


Samsung


, Sharp, Sony's market share from last year in February fell sharply from 31.3% to 14.8%.





Business status is stable





Appliances, according to the United States person in charge, last year's U.S. appliance business income of 45.3 billion yuan, total revenue rose about 3 percent, good financial management in the enterprise system, the operating cash flow performance were excellent. In addition, Midea also find ways to reduce inventory, reduce business risk, the end of America's stock was 51.4 billion yuan, accounting for 37.26% of current assets, compared with a decrease of 27.7% in 2007. "America's electrical business is very healthy, and beauty-related upstream and downstream company is relatively normal." The official said.





"Overseas market risk is more difficult to grasp, but we do a good job of coping strategies, it is important that the development of rural markets and 34 urban markets." TCL electrical charge disclosed in March of this year, TCL


LCD TV


36 million units sold, up 53%; AV product sales of 165 million units, up 32.4%. "From the sales data, home appliances this year, TCL may still achieve good sales, and we are confident."





Beachhead market, foreign brands





The face of financial crisis and decline in export markets shrink, the adverse impact of deteriorating business environment, home appliance sector to overcome difficulties and strive to maintain stable business development. Skyworth Group spokesman Shen Jian said that in order to color TV industry, for example, industry-wide sales last year was 35 million units expected this year, 34 million units, which is not affected by the financial crisis. He said Skyworth TV innovation in recent years to increase product functionality, and make efforts in market development, Skyworth TV's market share is climbing, to change its foreign brands dominated the market conditions. He was not without pride that Skyworth has now grown into a leading color TV market prices, other TV manufacturers have focused their attention on the goal Skyworth.





TCL responsible person, color TV business benefited from the "home appliances to the countryside" and economic policies to stimulate domestic demand, as of the end of February TCL LCD TV sales of 835,000 units, representing a substantial increase of 175.5 percent over the same period last year. Compared with foreign counterparts, TCL LCD TV in the function, design and cost modeling to improve several aspects of stronger competitiveness, market share steadily increased.





Market analysts believe that the financial crisis, household electrical appliance enterprises overseas markets due to the sagging home appliances overseas, funding pressures impact of general contraction in front of the Chinese market, product innovation, and therefore slowed down, while also reducing marketing expenditure, and this gives less affected by the financial crisis, the domestic appliance business opportunity to catch up.





Now, the market share of domestic appliance industry basically the rise. To color TV industry as an example, the data show that in February this year, LCD TV sales share of domestic brands accounted for 73.7%, 45.9% compared to last year's significant increase of 60%. Which, Skyworth, Hisense, Konka and TCL brands account for 62% of the four major market share, while Samsung, Sharp, Sony's market share from 31.3% in February last year, dropped sharply to 14.8%. Some studies have shown a substantial market share of domestic enterprises to upgrade will continue throughout 2009.





Data also showed that the white goods market and


Small appliances


Market, local home appliance business is accounted for more market share. As the financial crisis, in the appliance industry as a whole is not very economy of the environment, the local appliance industry through their own efforts, in the market to find a more development opportunities, can be said is an excellent example of the crisis in the look for an opportunity.