Promotion campaign started on New Year's Beijing home appliances fell 30 percent on average - Promotion campaign, Gome, Suning - HC network appliance industry-hc360

China Suppliers


Suning


,


States United States cat wheel loader


, Medium and large home appliance giant, while the three "Sword", during the New Year in addition to single purchase by a large, direct price reductions, but also through the full grant, lottery, etc. to attract consumer attention, the average price reduction of goods by more than 30%. In order to seize the end of the year the final round of the market, the capital will stage a three hypermarkets compete brutal ending war. cake plateau











Special resources for big purchases





Stocking a massive underlying business none other. According to Su Ning, executive director of North China Electric Fan Zhijun, at present, five billion yuan has entered Suning stocking logistics warehouse, which contains a large number of special resources. The joint venture brand 32-inch


LCD TV


Will fall below 3,000 yuan, while


Air conditioning


Average reduction is 30%.





At the same time, general manager of Dazhong Electronics Zhaorui Jie said, through the large single procurement, the intensity of this end of the year offers an unprecedented, large and medium


TV


, Refrigerator, washing machine and other products sold across the board 7 fold, refrigerator, washing machine over 2000 yuan Li by 300 yuan, 1,500 yuan a single product over the value of 900 yuan to send a " ."





Beijing Gome, the New Year period refrigerators, washing machines, the maximum decrease of 50%, color TV from 32 inches to 52 inches, the maximum decline about 30%.





In addition, the kitchen,


Small appliances


, 3C products are added to this price war among. Beginning of this week, medium and large kitchen appliances discount sale Overall 4-9, special prototype four fold, and to participate "


TM to


"Activities, while factory activity in the medium and large on the basis of more up 100-300 dollars, microwave ovens and other kitchen appliances 5 fold.





The first joint-venture brands cut prices





It is understood that, in order to seize the New Year market,


SHARP


Sony, Samsung,


Philips


, LG, Panasonic and other brands have changed to follow the joint practice, the first to announce price cuts. Reporter from Suning see price list provided by Sony 32-inch LCD TV fell to 2,999 yuan; LG32 inch test a low price to 2,990 yuan, a joint venture brand TVs up to 4,000 yuan straight down, again a record low.





100 gold bars draw cheer





In addition, sales promotion measures in previous years, different year-end appliances, in order to increase market sentiment, from 31 onwards, Suning Appliance heavily invested 100 gold bars, with the day of purchase invoices can be lucky draw chance. It is reported that the gold bars weighing about 8 grams, market price of about 2,000 yuan, the New Year shopping period of the consumer fill out raffle tickets with the date of purchase invoices, Suning Appliance unified after the New Year out, will be in all stores, newspapers list of winners.