Xiamen: Purchasing Power Strong Chain Open For Business 17

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9 concentrated in the United States Nimiya - Train Station - Lotus Osaka-SM along



Competition The minimum distance between competitors not more than 50 m low profile pci wireless

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(This summer, Xiamen by the appliance giant's particular attention. First lok group vice chairman and executive vice president, arrived in Xiamen beam for the pro-"married," thought the text, then



Suning Sun Weimin, president also made a special trip to Xiamen, announced in Xiamen and the surrounding areas, "Writing 'with seven stores open' the generous."



Am Sun Weimin, announced Lotus store on Aug. 27, 2005 officially opened before the end of Suning's goal is to win 30% of Xiamen appliance market share. The text of the recent thinking and Yongle of the work, Sun Weimin said he was very understanding, very happy to see this situation. Because it gives the market in Xiamen, Suning face is more familiar opponent, Xiamen competition in home appliance industry to upgrade from a national competition.



Market participants also pointed out that through the recent integration of the two, the focus of market competition, Xiamen, home appliances and domestic appliances from the chain of giant enterprises of attack and defense, converted to Suning and Yongle giant chains such as mutual struggle for market share.



Xiamen strong consumer purchasing power Home appliance chain Xiamen those firms giant market, the most important reason is that the purchasing power of local consumers strong. Home appliances boss thought the text in 2003, turnover for 2004 reached 500 million and 600 million yuan to 2 million population, equivalent to every citizen the text last year, per capita consumption reached 300 yuan thinking. According to insiders, Xiamen, spending per capita household appliances far more than the national 50, 100 level coastal provinces and municipalities.



05 Suning, Yongle invariably identified the key development policy of the coastal market, which was business as the leading consumer southwestern Fujian, playing the role of market leader Xiamen naturally become every inch the high-quality home appliances giant market. According to statistics, to the end of 2005, Suning, Yongle and other giant home appliance chain stores in Xiamen, the total will reach 17, 9 of which are located in the United States and Ren Palace - Train Station - Lotus Osaka-SM line on both sides, the two competition the minimum distance between competitors not more than 50 meters.



To survive, there must be killer



In such a close competition, in order to survive, there must be killer. Wing-lok, head of the company related to that would be broken down into women's personal electronics appliances, children, electronics, electrical students, old appliances, so as to further provide specialized services. Suning relevant responsible person said that Suning will set up their own service



Team As the focus of improving quality. According to reports, the internal team by Suning



Train After a full picture of flat-panel TV, high-grade



Washing machine , Water heater And other installation, commissioning, 95% of people proficient in Minnan dialect, so that it can more easily gather consumer feedback.



Price war Will remain an important weapon



Insiders pointed out that previous home appliances



Marketplace Shown is relative sameness Operation Mode, the appearance of the entrance hall from the store display, and



Promotions Exactly the same way, and after-sales service are difficult to cultivate customer loyalty. In the next phase of intense competition, the first to establish in the mind of its own



Brand Image, one might head start. The duel in the long run, the price war will continue to be one of the important weapons business. Who's running more efficient



Operation



Lower cost, whoever the consumer has always been most concerned about the "price" the words have more power.