Yangzhou, Shanghai Yongle Spoiler Appliance Industry Faces A New Round Of Competition

Frbiz Site


Yangzhou competitive consumer electronics market has been white-hot there, "predators" invasion. May 14, Wenchang Road, Yangzhou, Shanghai Yongle also opened in the next two branches, the face of strong competitors, the invasion, five-star days, exchange bank, the new Daxin lodged a counter such as home appliance retailers, household electrical appliances market instantly waged Yangzhou .



Shanghai Yongle is a few hundred million dollars of the stock of net assets of major electronics retail chain, by the end of 2004 the successful introduction of strategic investors Morgan Stanley, the company ranked among China's commercial and retail chain industry in China top ten enterprises, has been all over the country have more than one hundred home appliance chain stores. The Yongle advance Yangzhou, is the successor to the position vacated by GOME and GOME Yangzhou Guangyuan, former partner brand strategy to continue cooperation. To started landing, Paradise opened on playing a "home appliances" brand, launched straight day after day, special appliances, promotional gifts and other combinations of pricing strategies, aimed at closer to consumers, the accumulation of popularity. satellite a65 battery

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Yongle's strong for landing, across the street from the five-star, exchange banks, Dah Sing Zeyi new way to hit back the same. Five Star launched the "shock Storm in May" campaign, launched in the soup pot 1 yuan, 10 yuan of telephone, 200 washing machines and other special offers nearly 20 kinds of products the purchase of, a series of still "the price of pelvic floor" brand; new Dah Sing appliances were offered "affordable gifts Storm in May" event, buy flat-panel TV to send the refrigerator, buy air conditioning to send TV, fans get to buy home appliances such as, gift promotional efforts of large, unprecedented; exchange banks have also introduced a variety of discounts, delivery cash, send gift activities and promotional tactics can be described as full spend.



To industry insiders, recently Wenfeng, two home appliance giant Gome, one after another out, seems to illustrate Yangzhou piece of cake home appliances market is not a great degree can be developed. But the Shanghai Yongle menacing, its role is to do a big market cake, or only to re-divide the existing market, need to wait for the test of time.



It is worth noting because the current threshold of increased market access are these "spoiler" make the business competitive costs will increase. The current price of its Office business has almost the same level of competition, limited space maneuvers will focus on service and operational cost control. Paradise in Yangzhou, for example when landing out their original "four security" Service. Wing-lok, head of Jiangsu Branch Marketing Shaw introduced, replacing the service system include security, quality assurance, cheap protection, extra protection expenditure has exceeded the national "three guarantees" under the scope and level, he believes this is the Yongle Cheats market of the unique occupation of Yangzhou.



The public on this comment, this new round of "quality" competition, both for the benefits the consumer, or for business management for self-improvement, are a good thing.